Our SEO experts are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. We take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
#1. Keyword Analysis: Keywords provided by you are highly generalized. We won't get targeted customer from these keywords. We will be analyzing keywords, which will generate genuine traffic. Keyword analysis includes analysis of those terms & phrases, which are searched by users to find specific information or on internet. It also includes the analysis of the competition for those keywords on the internet.
Keyword research
The life blood of SEO
What keywords are people searching with?
what keywords people are using to find and purchase your products and services.
site that will not only reflect those product and services
Finally once you have decided which pages fit with which keywords name each page to reflect the most competitive keyword for that page. Create an excel reference file so that later when consider your "off page" characteristics you have an easy map THIS IS REALLY IMPORTANT!
(most important keyword of this page).html Keyword A,B,C
(most important keyword of this page).html Keyword D,E,F
(most important keyword of this page).html Keyword H,I,J
#2: Discover Your Competitors
• Competitor rank in the Search Engines
• Number of incoming links
• What keywords are in the title of linking page
• % of links containing keywords in the link text
• The PageRank of linking pages
• The Alexa traffic ranking information
#3: Optimize Your Title
The Title and META tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.
This one excercise could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is.
#4: Optimize Your META Tags
keep it under 150 characters and to not repeat your keywords more than 3 times. It may be a coincidence, but I've also noticed ranking improvements when I put my keywords at the beginning of the description. Here's the syntax:
if you repeat your keywords more than 3 times it can be a pretty good indication to the search engine that you are trying to spam their search results.
Here is an example of what a basic header should look like:
(Google all but ignores this tag DONT STUFF IT!)
(some debate whether this is necessary but it certainly does not hurt - tells robots to follow links)
#5: Use Headings
Headings play an important role in organizing information, so be sure to include at least H1-H3 when assembling your page. Using cascading style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:
#6: Use Title and ALT Attributes
we add a title attribute and include our keywords.
Using the Title Attribute is a direct method of telling the search engines about the relevance of the link. It's also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes.
Content Writing
We create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities.
Write 300 to 600-word articles which are keyword rich and related to your products or services.
Using anchors
Anchors are used to reference specific locations on a page from other locations on that same page. These "on page links" are yet another place to get your main keywords in and boost that "on page" density.
To place an anchor first decide what is the best use, an easy way to do this is the old "back to the top" at the end of a page. Except as we are smart little optimizers and we know use our keywords instead of phrases like "back to the top". Here is an example:
At the top of my page I place my anchor using this code:
At the bottom of my page I place this href:
SEO
This produces this link: SEO and now I have created a same page link containing my keyword and thus increased my density as well as received added weight by virtue of it being an anchor.
Using your links for "on page" optimization
There are two ways you can utilize your links for search engine optimization.
1. You can use your links for your "on page" optimization;
2. You can use your links for "off page" optimization.
When using your links for onpage optimization consider the following:
1. Your ">anchor text effects your density
2. Href="these words all count towards what is called reference_tags density"
Knowing these 2 facts allows you to incorporate your keywords into your links from inception and when you have a page that you think is written to perfection and you don't want keyword loading clogging up the flow, using your links is a great way to make up added density and keyword weight.
href="http://www.mydomain.com/page.html" vs href="page.html" Which do I use?
The only time you use the full mydomain.com is if the domain itself has keywords that the page the link is pointing to or the page the link is on, is targeting those keywords, otherwise you should go with page.html as this drastically reduces filesize especially for pages with a lot of internal links. * note one other exception is for the index always link to your index using http://www.domain.com so that your internal PR boost matches your externap PR boost, your link partners linked to you with http://www.domain.com and so should you.
Keyword Density
The final point on visible text is keyword density. Simply stated keyword density is the number of occurrences of a keyword divided by the total word count. For this I try to keep my initial density to between 3-7% however this number may have to change depending on the level of competition.
Also be warned that the text used in anchors this is your anchor text effects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article there are many ways to effect your keyword density other than placing your keywords in your visible text.
#7. Content optimization, Bold, Italic tag
#8. Page Renaming: We can use keywords in the web pages URL.
#9. Social Bookmarking
#10. Inclusion of Sitemaps: HTML Sitemap helps visitor to navigate through the website easily whereas XML sitemap (recommended by Google) helps Google to identify and index number of pages on our website.
#11. Robots file: It helps search engine crawler to understand which pages to index, we can also use it to restrict robots from indexing certain confidential data (if any).
#12. Image Optimization: Search Engine crawler can't read images it understands only text. Alt tags, which are also, know as alternate tags provide text to images where we can incorporate our Keywords.
Javascript and css in external files
To call your JAVA script simply cut the JAVA from the header from and save in a file called java.js and call it using this line of code:
Similarly to call your css from and ext file use this line of code:
#13. Directory Submission: It will help us to get traffic and one way links for our website. One-way link means getting our site link on various directories without giving link back. It gives more weightage to our website.
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN.
Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
#14. Link Building: - Link exchange is an important part of search engine marketing which helps to enhance our search engine ranking, increase traffic and to increase Page rank of our website.
A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
#15. Part Five; Subsection a - Where to Get Links
Web Directories
First order of the day is to submit to quality web directories.
(Submit the most appropriate category)
#16. Topical Directories
One of the better quality links that may give you targeted traffic is a listing in a topical web directory. If you sell widgets, go over to widget-world.com and get listing.
#16. Inclusion of Articles: Inclusion of articles which are related to our website and services will help bringing in visitors on our.
#17. Forums Submission: It will help us to get one-way links. It also message boards, discussion boards, where different user can discuss about its product.
#18. Blog Submission: It will help us in commenting on different issues related to installation, maintenance of various power services. And through this many people will come to know about the services provided by our website.
Contribute intelligently to blog or forum discussions. Include a link to your website in your signature.
Press Release Services
Enhance your online visibility, create product and service branding and increase traffic to your website with the Submit Express press release service.
#19. RSS
RSS stands for "Really Simple Syndication". It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.
Newsletter Advertising
We have two newsletters available for advertising, targeted to webmasters and website owners.
This is one of the cheapest ways to reach thousands of people. Our advertisers in the past have seen very high click through rates.
#20 . Writing Testimonials
One great way to get links and make people happy is to give other webmasters testimonials. Do you like your web host? Neither do I, but it doesn’t stop me from offering a testimonial to my web host which includes a link back to my website.
#21. Changes in Website Design: Since, search engine crawler gives more important to the content appearing on the top left of the website. We will be making little bit of changes in website design. By placing the relevant keyword on top left of the pages instead of website address.
22.Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Cost-Per-Click Advertising Services
We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
Features
Pay on a Cost-per-click (CPC) basis
Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
Keyword research and recommendations
Account setup, including the writing of Titles and Descriptions
Training for 24/7 access or for those who prefer doing their own Web management
Tracking code installations on your website
Weekly or monthly maintenance and management
Weekly or monthly reports
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