SEO in 3 Months

In about 3 months you will see some Top 10 results, but in about 6 months you will see much better results on most keywords and engines.

Search engine optimization summary
* A combination of On page and offpage criteria
* Knowing your market
* Researching your keywords
* Implimenting search engine friendly design
* Optimizing your visible text
* SEO-ing your header
* Utilizing alt tags, anchors and links
* Taking advantage of inbound links and pagerank
* Making it easy for the visitor when they get there
* Avoiding frames - Java and flash in moderation

Initial Consultation & Keywords
As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
Content Writing

We create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
Website Optimization

Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions

We may also offer the following services on a case-by-case basis:

• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting

We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.



Guarantee
Submit Express will guarantee at least 20 top 10 rankings within 6 months across the major 15 search engines or your money back.

Ranking Reports
Below are some ranking reports for our past clients. All clients will receive a similar ranking report as part of the optimization package. Note that we cannot publish the site URLs, because we do not want to give away our optimization techniques.


Cost-Per-Click Advertising Services
We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
Features

Pay on a Cost-per-click (CPC) basis
Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
Keyword research and recommendations
Account setup, including the writing of Titles and Descriptions
Training for 24/7 access or for those who prefer doing their own Web management
Tracking code installations on your website
Weekly or monthly maintenance and management
Weekly or monthly reports

Opt-in Email Advertising
We only offer 100% opt-in email addresses, meaning that the subscribers have asked to receive information on subjects in which they are interested. We offer no junk mail or bulk emails. We have a "NO SPAM" policy.

Press Release Services

Enhance your online visibility, create product and service branding and increase traffic to your website with the Submit Express press release service.

Newsletter Advertising
We have two newsletters available for advertising, targeted to webmasters and website owners.
This is one of the cheapest ways to reach thousands of people. Our advertisers in the past have seen very high click through rates.

Page Snooper tool shows the HTML source code of a website you choose.

On page/Off page characteristics defined
Special attention should be given to: Title, meta description, H1, H2...H6, , . Keyword proximity, keyword density and relevance...more on this later.

Off Page Characteristics refer to all links (both from pages contained within your own website and from pages of other websites) that point to your specific page(s). The term "pagerank" is specifically designated to evaluate and weight "off page" criteria. Special attention should be given to: anchor text, Reference_tags, "title" attribute and "target_"... more on this later.

Step 1: Know your market

Keyword research
The life blood of SEO
What keywords are people searching with?
what keywords people are using to find and purchase your products and services.
site that will not only reflect those product and services
Finally once you have decided which pages fit with which keywords name each page to reflect the most competitive keyword for that page. Create an excel reference file so that later when consider your "off page" characteristics you have an easy map THIS IS REALLY IMPORTANT!

(most important keyword of this page).html Keyword A,B,C
(most important keyword of this page).html Keyword D,E,F
(most important keyword of this page).html Keyword H,I,J


The optimization you can see

From the last page you learned that each page of your site is going to target a maximum of 3 search phrases (keyword phrases). I will now cover how to write these pages.
Think headings

The H1, H2 ...H6 tags are given special relevancy weight, and by virtue of this logic "if something has an entire paragraph labeled and dedicated to it, it must be important" man I love logic!

It is for this reason that you should plan to integrate your keywords into your heading, you don't have to go extreme just use one H1 for your most important keyword and two H2's, one for each or your secondary keyword phrases.

Also it is not necessary to try to find ways to use H4,H5,H6 as they are not weighted heavily enough to consider. In fact I only use them in my external css file so that I can avoid color font and size tags altogether in my text.
Be the first in line

You should try to get your main keyword phrases as high up in your source code as possible this is again for a logical reason, the logic being "the higher up a word or phrase is in the body of a document the more important it must be." Again ya gotta love logic.

Here is an example of what your page should look like:
Heading with most important keyword

This is the paragraph where your most important keyword should be and if it makes sence try to get your second and third most important keywords in as well here.
Either One of your 2 minor keywords

In this paragraph repeat the above pattern of 1st 2nd and 3rd most important keywords and as you can see bolding and italicizing them at least once doesn’t hurt and actually gives you a very small boost ( recommended but don’t go bolding every keyword on the page) and don't forget to repeat another H2 for your third keyword phrase.


Keyword Density

The final point on visible text is keyword density. Simply stated keyword density is the number of occurrences of a keyword divided by the total word count. For this I try to keep my initial density to between 3-7% however this number may have to change depending on the level of competition.

Also be warned that the text used in anchors this is your anchor text effects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article there are many ways to effect your keyword density other than placing your keywords in your visible text.

Here is an example of what a basic header should look like:






(Google all but ignores this tag DONT STUFF IT!)



(some debate whether this is necessary but it certainly does not hurt - tells robots to follow links)



There are some times when more code in the header is necessary to operate JAVA script and call css etc. In such instances there are advanced techniques that will allow you to pack away the javascript and css in external files so that it is called from .js and .css external files.

To call your JAVA script simply cut the JAVA from the header from and save in a file called java.js and call it using this line of code:



Similarly to call your css from and ext file use this line of code:



Finally, recall the spreadsheet you created for which keywords went with which page. Add to that spreadsheet your pages titles and descriptions beside the list of keywords so that when you need to boost those keywords you can link directly to the page that is optimized for them and have a complete synergy between: Inbound anchor text (see next section), Title, description, headers, , and density.

It makes sense that when a spider sees that all important elements of your page (both on page and off page) all contain the same keyword phrases that It will rank you very high for those phrases.

Finishing your onpage optimization
Header and body done, what's next?

So now you have the perfect initial keyword density for the combination of your header and your page text, you have keyword loaded headings, bolded keywords, italicized keywords, and a large proximity near the very beginning of your source code. What's next?
Anchors and Links

The final 2 factors that must be addressed to complete your "On page" optimization are your alt tags, anchors, and links. The combination of appropriate usage of these final 2 items in conjunction with the framework optimization you have already done will make you unbeatable once Page Rank is thrown into the mix.

Using anchors

Anchors are used to reference specific locations on a page from other locations on that same page. These "on page links" are yet another place to get your main keywords in and boost that "on page" density.

To place an anchor first decide what is the best use, an easy way to do this is the old "back to the top" at the end of a page. Except as we are smart little optimizers and we know use our keywords instead of phrases like "back to the top". Here is an example:

At the top of my page I place my anchor using this code:



At the bottom of my page I place this href:

SEO

This produces this link: SEO and now I have created a same page link containing my keyword and thus increased my density as well as received added weight by virtue of it being an anchor.
Using your links for "on page" optimization

There are two ways you can utilize your links for search engine optimization.

1. You can use your links for your "on page" optimization;
2. You can use your links for "off page" optimization.

When using your links for onpage optimization consider the following:
1. Your ">anchor text effects your density
2. Href="these words all count towards what is called reference_tags density"

Knowing these 2 facts allows you to incorporate your keywords into your links from inception and when you have a page that you think is written to perfection and you don't want keyword loading clogging up the flow, using your links is a great way to make up added density and keyword weight.
href="http://www.mydomain.com/page.html" vs href="page.html" Which do I use?

The only time you use the full mydomain.com is if the domain itself has keywords that the page the link is pointing to or the page the link is on, is targeting those keywords, otherwise you should go with page.html as this drastically reduces filesize especially for pages with a lot of internal links. * note one other exception is for the index always link to your index using http://www.domain.com so that your internal PR boost matches your externap PR boost, your link partners linked to you with http://www.domain.com and so should you.


Utilizing your inbound links
Pagerank - where do I begin?

When considering how offpage characteristics effect your sites ability to rank well for given keyword terms It cannot be stressed enough that "Page rank is Page to Page, (NOT SITE TO SITE) and independent of URL designation". What this means is that once your site enters into the PR system ie: indexed by Google by virtue of backlinks from and external source domain, then a link from an internal page with "X" amount of PR contributes exactly the same PR weight as a page from a different URL with "X" amount of PR weight to distribute (all other factors being equal).
Getting my link popularity started - what does it take?

In order for pagerank to be calculated by Google's algorithm for any page on your site that page must first have been found by the Google spider (robot) through a backlink.

"Backlink: a link from one unique URL designation to another - alternatively: a link from one page to another."

Once you have recieved a backlink from a page that has been indexed by the Google spider you are eligible to compete for PR.
A link counts twice

There are 2 ways you can benefit from backlinks:

First you get a certain amount of PR weight points as dictated by the google PR calculation algorithm (see the article on the Google pagerank page).

Second, and some argue more importantly, you also get an added ranking boost for whatever keywords are contained within the anchor text href="yourdomain.com">Anchor and this precisely describes why sites almost always rank #1 for their domain name.

It is a common misconception that there is special weight given to domain names when in fact the reason a site generally ranks well for its domain name is because all of the links pointing to that domain place your domain name in the anchor text. ie: href="yourdomain.com">yourdomain.com

This is a great opportunity to utilize this little know anchor text boost to place well for your chosen keywords. The way to take advantage of this added boost is to request that your keywords are placed in your backlink anchor instead of your domain name.
Here is how to properly utilize a link acceptance

When a request for a link from another webmasters has been accepted send a thank you letter and include your specific HTML code so that you not only save them effort but you get a backlink that reflects your keywords and not your domain.

Your thank you letter should look like this:

Dear webmaster,

Thank you for your gratious willingness to provie a text link to my site. For you convenience I have written out the source code that best reflects the page you are linking to please cut and paste this exact code into your source to reflect the most appropriate link:
Keyword

I thank you again for your linking to my site and will gladly link back to your site with any specific html that you provide.

Warmest regards,
Grateful Webmaster

In short, backlinks are a great asset if utilized correctly and remember that the same principals apply to internal links as apply to the links you recieve from other domains and other webmasters. If your index page is optimized for keyword "a" then make sure that all of your internal pages that link back to the homepage use "a" as the anchor text DO NOT USE "home" for a link back to your index page or you waste the most controllable opportunity to boost your own keyword search engine positions.



Complicated SEO Issues - I'm not getting spidered, why?
Frames:

There are many pitfalls in design that can hinder a spiders ability to completely (or even partially) index the content within a given page. One of the biggest mistakes webmasters are still making is that of using "frames".

Frames are a design convention used to utilize independant scrollable regions within a single URL designation (or so it appears). Frames are actually divided into multiple URL designations and are generally not spiderable by the search engines.

I do not want to get into how to optimize framed sites here as this is a tutorial about "proper seo" not "patchwork seo" if you have frames in your website then my advice is to redesign, as you can use CSS to give an equivilant effect if that scrolldown is really something you are not willing to give up. I will however be writing an article for those of you who are absulutely unwilling to give up your frames so that you can at least provide something for the spiders to love you for and thus improve your rankings somewhat but these techniques are far inferior to just building your website the right way in the first place.
Javascript:

Again, real pretty but excessive use is generally not necessary. Don't get me wrong even I use javascript on almost all of my sites but the key is to use it sparingly. The reason for this is that spiders cannot read javascript and thus any link or text portrayed by such Javascript will not be counted in your indexing and thus produce lost opportunity. My suggestion is for all webmasters to "STOP USING JAVASCRIPT FOR NAVIGATION" use HTML text links instead. Your images can be called in Java as with your pretty little rollovers but when it comes to things you want indexed Java is not the way to go.

Pack your javascript away

When calling javascript editors place the Java protocalls in header of your page: In order to save file size and maximize load times cut out that java protocall and paste it in an external file (i usually call mine java.js) then to call the java I place just this one line of code: this reduces the filesize considerably with no adverse side effects.
Flash: