SEO Headers and sub-headers

Headers
Headers and sub-headers are the “titles” that appear in the Web page. They are usually bigger and bolder than the rest of the text, and summarize the themes of the paragraphs that follow. Most experts agree that they carry more weight than the rest of the body copy.
Headers should reflect the title of the page, but shouldn’t be identical. This is because a variation of the title can help you cast a wider net, and also because duplication of title and header can appear “spammy” or “over-optimized” to the search engines.
Body Copy
Your page-specific, keyword-rich body copy is also important. You should be using your keyword-rich phrases and variations, too. Your copy also needs to read well. Bold and italics can help the reader scan the material for the most important ideas, and some experts believe this can also affect the search engine ranking of the page.
Intra-Site Links
Search engines give extra-weight to the words used in an intra-site link (from one page to another within your site) and--to a lesser degree--the words around the link. So, instead of “learn more” or “click here”, use keyword-rich links such as, “Southern Maine Landscaping,” or “Pesticide-Free Gardening.”
Meta-Descriptions
Meta-descriptions don’t appear on the page, but rather in the source code. The only time people will see them is on the search engine results page under the big, blue title tag link.
There’s some debate on whether meta-descriptions help with your rankings, (I think they have little to no value,) but a well-crafted meta-description on a search results page may get a person to click on your link rather than a competitor’s. Think of this as a short ad; what will compel a Google-user to click on your link?
Like title tags, meta-descriptions should be unique and reflect the content on the page.
Meta-Keywords
Got that time machine ready? Search engines give no weight to meta-keywords anymore. We generally recommend creating a list of keywords and using the same list throughout the site because they’re a giant waste of time!



What is the proper formatting for a title tag?

For example:-
My targeted keywords for this article are

* How to improve keyword ranking
* How to improve keyword density
* Keyword density
* Keyword ranking

You can write web page meta title as below

1. How to Improve Your Keyword Ranking?
2. Keyword Ranking - How to Improve Your Keyword Ranking? Keyword Density
3. How to Improve Your Keyword Ranking? Keyword Ranking Keyword Density
4. How to Improve Keyword Ranking? How to Improve Keyword Density?
5. How to Improve Keyword Ranking and Keyword Density?
6. How to Improve Keyword Ranking & Keyword Density, Keyword Ranking & Keyword Density
7. How to Improve Keyword Ranking & Keyword Density, Keyword Ranking & Keyword Density

I would like to stress on the phrase “Keyword Ranking” so I decided to select choice #2 “Keyword Ranking - How to Improve Your Keyword Ranking? Keyword Density”

After I need to think about how to highlight my targeted keyword in the content to improve keyword density. Targeted Keywords need to be place in headings as HTML code below:-

How to Improve Your Keyword Ranking?

Then I may need to stress on other keywords look like this:-

Keyword Ranking

What is Keyword Ranking?

Also I’m going to create anchor texts as unordered list and without bullet style. I will build summary of anchor menus and link it to each heading. I also insert the title for each link eg.

• How to Improve Your Keyword Ranking?


• Keyword Ranking


• What is Keyword Ranking?

It will be good for visitors to know where they are if I create an internal navigation or breadcrumbs above the main heading or H1. eg.
Home > Our Blog > SEO > How to improve your keyword ranking?
For any internal links, Please keep in mind and do create the title for each link!!! It will be useful to improve your keyword density and get better ranking at the same time.

• Title tag
• Description Meta Tag
• URL Structure
• Site Navigation
• Content Creation
• Anchor Text
• Heading Tags (H1, H2, etc.)
• Optimizing Images
• Effective of Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Web Analytics
• More Helpful Resources