SEO Recommended Tags
Good Tip:
If you want Google to use the description that you've wrote in your Meta description tag, just simply place your targeted keyword phrase in your Meta description tag and Google will use your Meta description. If you choose not too then Google will take a snippet of content from your web page that has that keyword phrase in it. Most of the time, it doesn't read very smoothly.
Over the years Meta tags have become quite misunderstood and usually used incorrectly on the Internet. With the help of this document a brief explanation of Meta tags will be given, a complete break down of all the Meta tags that we are aware of, and recommendations of which ones you should or shouldn't use for your website.
What are Meta tags? This question gets asked to us all the time. Meta tags are a snippet of informational code that has been located between your tags that are apart of your HTML document you've generated.
There are two known styles/attributes that you'll see for Meta tags. These happen to be:
1.
2.
Back in the mid 90s Meta tags were developed to assist in the rapid growth of web pages, but soon after in the late 90s something major happened. Many Webmasters, generally those that ran adult orientated websites, abused the use of Keyword Meta tags. Many unrelated keywords were placed on their site in the Meta tag section, causing their pornographic sites to begin appearing in search results not related to ics such as "Smithsonian".
Eventually the major search engines began discontinuing the use of Meta tags for main criteria when listing sites. Google always refused the use of Meta tags, and now currently only will index Google Meta Tags. There are several searches that do read Meta tags in their own way.
The following list of links will take you to information about each of the individual Meta tags that we offer information on:
Recommended Tags
Meta Content Language (non-US English ONLY)
Meta Content Type
Meta Description
Meta Language (non-US English ONLY)
Optional Tags
Meta Abstract
Meta Author
Meta Copyright
Meta Designer
Meta Google
Meta Keywords
Meta MSN (No ODP)
Meta Title
Not Recommended Tags
Meta Content Script Type
Meta Content Style Type
Meta Distribution
Meta Expires
Meta Generator
Meta MS Smart Tags
Meta Pragma No-Cache
Meta Publisher
Meta Rating
Meta Refresh
Meta Reply-To
Meta Resource Type
Meta Revisit After
Meta Robots
Meta Set Cookie
Meta Subject
Meta VW96.ObjectType
Alright now that you've seen the list of recommended, optional, and not recommended tags lets get more information on each of these. If you'd like to quickly jump to a certain Meta tag select the link from above.
Meta Abstract
Gives a short summary of the description. The Meta Abstract is used primarily with academic papers. The content for this tag is usually 10 words or less.
An example of a Meta Abstract:
Recommendation of Meta Abstract: This is an optional Meta tag. It will not assist you with the major search engines. If you have content that is highly specialized, with the use of the Meta abstract tag it will allow search engines that are apart of your field of expertise to index your website correctly. Currently the Meta abstract tag is not apart of Google, Yahoo!, and MSN algorithms.
Meta Author
The Meta Author tag will display the author of the document. With this Meta tag it will reference the name of the person who developed the HTML/XML document that is being viewed. If you use the Meta Author tag it is recommended to use it with the author's first and last name, but it is not recommended to have the inclusion of the author's email address due to the large increase of Spam. If the author would like to be contacted, it is advised to include a contact form on a HTML page instead.
An example of a Meta Author tag:
Recommendation of Meta Author tag:The Meta Author tag is an optional Meta tag to use. If you have several individuals contributing to the content of your site include this tag for assistance in tracking the author. The Meta Author tag is not indexed by Google, Yahoo!, or MSN, meaning it will not assist you in search engine rankings, but it is recognized as part of the "Meta Tag Standard."
Read more on Meta Author
Meta Content Language
The Meta Content Language tag declares the natural language of the document. This is also known as the Meta Name Language. Robots use this tag to categorize the language of the web page.
An example of a Meta Content Language tag:
An example of a Meta Content Language tag: It is advised only to use the Meta Content Language tag if your website is written in non-US English. Currently we have not tested this tag, but we have had reports from our members that it does assist non-US English sites in getting categorized properly by the search engines.
Read more on Meta Content.
Meta Content Script Type
Meta Content Script Type tag is used to specify the default scripting language of the document.
An example of a Meta Content Script Type:
Recommendations for Meta Content Script Type: It is advised not to use the Meta Content Script Type tag. Search engines do not need this tag to detect scripts as they do this on their own. Browsers also do not use this tag either, as they have other detection methods in place.
Read more on Meta Content.
Meta Content Style Type
The Meta Content Style Type is used to specify the default Cascading Style Sheet (CSS) language for the documents.
An example of a Meta Content Style Type tag:
Recommendations for Meta Content Style Type tag: It is recommended not to use the Meta Content Style Type tag. Search engines do not need to know the style sheet of a document. Web browsers also do not look to the Meta tags for style sheet information.
Read more on Meta Content.
Meta Content Type
To declare the character set.
The Meta Content Type tag is used to declare the character set of a website. It has become recommended to always use the Meta Content Type tag even if you use a DTD declaration above the Header. If you fail to do so it may cause display problems where as for instance the document uses UTF-8 punctuation characters but is displayed in ISO or ASCII character sets. There are other benefits of using the Meta Content Type tag, but you will need to become a subscriber of our SEO Revolution Newsletter (paid membership) to get the entire scoop of what the Meta Content Type tag can do for your site.
An example of a Meta Content Type tag:
Recommendations of a Meta Content Type tag: It is recommended to always use the Meta Content Type tag along with using the DTD declaration format from the World Wide Web Consortium. If you fail to do so you may cause display problems. For example the Meta Content Type tag helps properly display the page if the document uses UTF-8 punctuation characters, but is displayed in ISO or ASCII character sets. There are many benefits to using the Meta Content Type tag. To get the entire scoop on the Meta Content Type tags become a paid member and subscribe to our SEO Revolution Newsletter.
Read more on Meta Content Type.
Meta Copyright
The Meta Copyright tag is used to include a copyright, trademark, patent, or other information that pertains to intellectual property.
An example of a Meta Copyright tag:
Recommendations for a Meta Copyright tag: It is not required to use a Meta Copyright tag. Please be aware that the Meta Copyright tag will not protect your site's content or your intellectual property. Consult your attorney to ensure you are protected properly.
Meta Description
The Meta Description tag gives a description of the document. The Meta Description tag is a short, plain language description of the document, usually consisting of 20-25 words or less. Search engines that support the Meta Description tag will use the information to publish on their search results page, normally displaying below the Title of your site listing.
An example of a Meta Description tag:
Recommendations of the Meta Description tag: It is recommended to always use the Meta Description tag. Make your Meta Description as compelling as you can, as your description often is the difference between getting your listings clicked in the search results. The Meta Description tag is particularly important if your document has very little text, is a frameset, or has extensive scripts at the .
Meta Designer
The Meta Designer tag is used to declare the designer of the website.
An example of a Meta Designer tag:
Recommendations of the Meta Designer tag: The Meta Designer tag is optional to use. Usually web designers who want advertising or to catch people who hijack their designs use the Meta Designer tag. It should be understood that search engines do not support the Meta Designer tag.
Meta Distribution
The Meta Distribution tag is used to declare the distribution of your web content. There are three classifications of distribution which consist of:
* Global (the entire web)
* Local (reserved for the local IP block of your site)
* IU (Internal Use, not for public distribution).
An example of a Meta Distribution tag:
Recommendations for the Meta Distribution tag: It is recommended not to use the Meta Distribution tag. If you want to have restricted distribution, use the robots.txt tag or your HTAccess file.
Meta Expires
The Meta Expires tag is used to declare the date and time after which the web document should be considered expired.
An example of the Meta Expires tag:
Recommendations for the Meta Expires tag: It is recommended not to use the Meta Expires tag. While the Meta Expires tag is good in concept, it is impractical for search engines and not only do search engines not read the Meta Expires tag, but according to my testing, browsers ignore it too. Looking to s Google from caching your site? Even if you use the Meta Expires tag Google will cache your page. The Meta Expires tag is worthless don't bother with it.
Read more on Meta Expires Tag.
Meta Generator
The Meta Generator tag is used to declare the name and version number of the publishing tool used to create the page. The Meta Generator tag can be used by tool vendors to assess market penetration.
An example of the Meta Generator tag:
Recommendations for Meta Generator tag: It is recommended not to use the Meta Generator tag. If you have the Meta Generator tag, delete them if possible. Meta Generator tags don't serve no purpose for your pages.
Meta Google
The Meta Google tag has several options that are exclusive for use with Google. These include:
1. Googlebot: noarchive - does not allow Google to display cached content
2. Googlebot: nosnippet - does not allow Google to display excerpt or cached content
3. Googlebot: noindex - similar to the robots meta element
4. Googlebot: nofollow - do not allow Google to pass any PageRank or link popularity to the link served.
Recommendations for the Meta Google tags: The Meta Google tags are optional to use. You generally do not need to use Meta Google tags unless you want Google to do something specific with your site. The Meta Google tag is one of the few Meta tags Google will read, index, and obey.
Read More on Google Meta Tags .
For more info straight from Google, see Google's Remove Page.
Also referenced: meta tags google
Meta Language
The Meta Language tag is used to declare the language used on the website. Webmasters who wish to declare the primary language of the web page can use the Meta Language tag.
An example of the Meta Language tag:
Recommendation of the Meta Language tag: It is recommended to only use the Meta Language tag for sites in the non-US English languages. No testing has been done in other languages to verify if the Meta Language tag does indeed work.
Meta Keywords
The Meta Keywords is used to list keywords that define the content of your site. Keywords are used by search engines to properly index your site in addition to words from the title, document body, and other areas. The Meta Keywords tag is typically used for synonyms and alternates of title words.
An example of the Meta Keywords tag:
Recommendations for the Meta Keywords tag: It is recommended to use the Meta Keywords tag with caution. Make sure to only use keywords that are relevant to your site. Search engines are known to penalize or blacklist your site for abuse. The Meta Keywords tag also exposes your keywords to your competitors. Five hours of keyword research and your competitor can hijack research within just a few minutes.
Meta MS Smart Tags
The Meta MS Smart tags were part of a beta test of Internet Explorer that was removed due to negative press and feedback from users. In short, Microsoft would sell keyword phrases, then the Meta MS Smart Tags would allow for those keywords to be highlighted on web pages that would take the user to the advertiser's site. This would mean your site could advertise your competitor's site without your consent.
An example of a Meta MS Smart tags:
Recommendations for Meta MS Smart tags: It is recommended not to use the Meta MS Smart tags. Microsoft discontinued Meta MS Smart tags technology. If you are working with an SEO firm that demands to insert these tags, quickly find a new SEO company.
Meta MSN (No ODP)
The Meta MSN (No ODP) tag is used for your description in the MSN search results instead of the description used in DMOZ.
An example of a Meta MSN (No ODP) tag:
Recommendation for Meta MSN (No ODP) tag: It is optional to use Meta MSN (No ODP) tag. If you are unhappy with the description from DMOZ, which most Webmasters are, use the Meta MSN (No ODP) tag. While this is only good for MSNBot, you can sub "Robots" for "MSNBOT" in the Meta MSN (No ODP) tag to be valid for all bots. As of right now, however, MSN is the only search engine using descriptions straight from DMOZ.
Note: Using the Meta MSN (No ODP) tag will not remove the DMOZ listing immediately. It can take up to four weeks.
Meta Pragma No Cache
The Meta Pragma No Cache tag is used to prevent visitors from seeing a cached version of a specific page. The Meta Pragma No Cache tag forces the browser to pull information from the server each time the page is viewed.
An example of the Meta Pragma No Cache tag:
Recommendations for the Meta Pragma No Cache tag: The Meta Pragma No Cache tag has no affect on search engines and is mainly implemented with the intent to help users. For example: If you have a site that changes on a daily basis, the Meta Pragma No Cache tag would ensure that the visitor sees the most recent version of the page.
However, since you are pulling information from the server each time a visitor views the page, the load time will be affected as well as incurring increased server activity.
Google has stated: "The http-equiv values pragma and expires are attempts at bypassing caches without having to set the HTTP headers correctly. These are probably unnecessary uses; any scenario where there is a legitimate reason to limit caching, the author is going to have enough control over the server to send the appropriate headers. In addition, the meta tags can't be considered reliable (e.g. proxies and transparent caches aren't going to honor them)."
In my opinion, it is better to set the HTTP headers correctly. To learn how to do this, view our article (must be an All Access Member of the SEO Revolution).
Note: The above also applies to the Meta Expires Tag.
Meta Publisher:
The Meta Publisher tag is used to declare the name and version number of the publishing tool used to create the page. The Meta Publisher tag is the same as the Meta Generator tag. Could be used by tool vendors to assess market penetration.
An example of the Meta Publisher tag:
Recommendations for the Meta Publisher tag: It is recommended not to use the Meta Publisher tag. If you have the Meta Publisher tag, delete them if possible. The Meta Publisher tag serves no purpose for your pages.
Meta Rating
The Meta Rating tag is used to display a content rating similar to the movie rating system (i.e. PG-13).
An example of the Meta Rating tag:
There is not a set form of this tag, nor is there any official statement from the W3C. Some sites recommend using this tag, however, it is just fictitious as the governing body of HTML has no reference to it, and according to our testing, has no merit.
Recommendations for Meta Rating tag: It is recommended not to use the Meta Rating tag. The fact that there is not a set form for the Meta Rating tag suggests you would be better off getting a rating from the International International Content Rating Association.
Read more on Meta Rating Tag Explained.
Meta Refresh
The Meta Refresh tag is used to specify a delay in seconds before the browser automatically reloads the document or URL specified.
An example of the Meta Refresh tag:
Recommendations for the Meta Refresh tag: It is recommended not to use the Meta Refresh tag. Search engines can detect the use of the Meta Refresh tag and they consider it Spam. Penalty is either ignoring the page or banning your site completely from the index. You should use a 301 or 302 redirect instead. To get more information on how to do redirects properly, subscribe to our paid membership and check out the SEO Revolution Newsletter archive.
Meta Reply To
The Meta Reply To tag is used to harvest email addresses. The Meta Reply To tag is a Spammers tag. The Meta Reply To tag picks up your email address, then hits you fast and hard with offers a plenty.
An example of a Meta Reply To tag:
Recommendations for the Meta Reply To tag: It is highly recommended not to use the Meta Reply To tag as it is used as a Spammer method.
Meta Resource Type
The Meta Resource Type tag is used to declare the resource of a page.
An example of a Meta Resource Type tag:
Recommendations for the Meta Resource Type tag: It is recommended not to use the Meta Resource Type tag. Use the DTD Declaration instead.
Meta Revisit After
The Meta Revisit After tag is used to inform search engines when to come back and index your site again. It has been stated that the Meta Revisit After tag will boost your site's rankings with search engines that credit fresh pages. This information is false and has no basis.
An example of the Meta Revisit After tag:
Recommendations for the Meta Revisit After tag: It is recommended not to use the Meta Revisit After tag. Search engines will not obey the Meta Revisit After tag and come back to index your site on their own schedule, not when you tell them to.
Read more on Meta Revisit After
Meta Robots
The Meta Robots tag control search engine robots on a per-page basis. Tell Robots they may traverse the page, but not index it.
An example of the Meta Robots tag:
Recommendation for the Meta Robots tag: It is recommended not to use the Meta Robots tag as the search engines often ignore this tag. If you need to control the search engine robots, use a robots.txt file or modify your HTAccess file instead. Many people are concerned that if a bot comes to their site through a subpage and not their homepage, the robots.txt file will not be read. This is not true. The robots.txt is read each time a good boy comes to a new domain. You can verify this through your web logs.
Meta Set Cookie
The Meta Set Cookie tag is a cookie used to set a cookie in the user's web browser. If you use an expiration date, the cookie is considered permanent and will be saved to disk (until it expires), otherwise it will be considered valid only for the current session and will be erased upon closing the Web browser.
An example of the Meta Set Cookie tag:
Recommendations for the Meta Set Cookie tag: It is recommended not to use the Meta Set Cookie tag. While the Meta Set Cookie tag was used years ago to set cookies, cookies can now be set and customized very easily. If you need assistance with cookies, our programming staff can assist you for a nominal fee.
Meta Subject
The Meta Subject tag is used to declare the subject of the web site.
An example of the Meta Subject tag:
Recommendations of Meta Subject tag: It is recommended not to use the Meta Subject tag. Any third party agent, including browsers and search engines, does not support the Meta Subject tag.
Meta Title
The Meta Title tag is used to declare the title of the page. The Meta Title tag would normally have the same title as contained in the tag.
An example of the Meta Title tag:
Recommendation for the Meta Title tag: It is recommended to use the Meta Title tag with caution. According to testing, Yahoo! and MSN index the Meta Title tag, but its effect on the algorithm is unknown inconsistent test results.
Read more on the Meta Title.
Saturday, February 28, 2009
Friday, February 27, 2009
SEO Headers and sub-headers
Headers
Headers and sub-headers are the “titles” that appear in the Web page. They are usually bigger and bolder than the rest of the text, and summarize the themes of the paragraphs that follow. Most experts agree that they carry more weight than the rest of the body copy.
Headers should reflect the title of the page, but shouldn’t be identical. This is because a variation of the title can help you cast a wider net, and also because duplication of title and header can appear “spammy” or “over-optimized” to the search engines.
Body Copy
Your page-specific, keyword-rich body copy is also important. You should be using your keyword-rich phrases and variations, too. Your copy also needs to read well. Bold and italics can help the reader scan the material for the most important ideas, and some experts believe this can also affect the search engine ranking of the page.
Intra-Site Links
Search engines give extra-weight to the words used in an intra-site link (from one page to another within your site) and--to a lesser degree--the words around the link. So, instead of “learn more” or “click here”, use keyword-rich links such as, “Southern Maine Landscaping,” or “Pesticide-Free Gardening.”
Meta-Descriptions
Meta-descriptions don’t appear on the page, but rather in the source code. The only time people will see them is on the search engine results page under the big, blue title tag link.
There’s some debate on whether meta-descriptions help with your rankings, (I think they have little to no value,) but a well-crafted meta-description on a search results page may get a person to click on your link rather than a competitor’s. Think of this as a short ad; what will compel a Google-user to click on your link?
Like title tags, meta-descriptions should be unique and reflect the content on the page.
Meta-Keywords
Got that time machine ready? Search engines give no weight to meta-keywords anymore. We generally recommend creating a list of keywords and using the same list throughout the site because they’re a giant waste of time!
What is the proper formatting for a title tag?
For example:-
My targeted keywords for this article are
* How to improve keyword ranking
* How to improve keyword density
* Keyword density
* Keyword ranking
You can write web page meta title as below
1. How to Improve Your Keyword Ranking?
2. Keyword Ranking - How to Improve Your Keyword Ranking? Keyword Density
3. How to Improve Your Keyword Ranking? Keyword Ranking Keyword Density
4. How to Improve Keyword Ranking? How to Improve Keyword Density?
5. How to Improve Keyword Ranking and Keyword Density?
6. How to Improve Keyword Ranking & Keyword Density, Keyword Ranking & Keyword Density
7. How to Improve Keyword Ranking & Keyword Density, Keyword Ranking & Keyword Density
I would like to stress on the phrase “Keyword Ranking” so I decided to select choice #2 “Keyword Ranking - How to Improve Your Keyword Ranking? Keyword Density”
After I need to think about how to highlight my targeted keyword in the content to improve keyword density. Targeted Keywords need to be place in headings as HTML code below:-
Then I may need to stress on other keywords look like this:-
What is Keyword Ranking?
Headers and sub-headers are the “titles” that appear in the Web page. They are usually bigger and bolder than the rest of the text, and summarize the themes of the paragraphs that follow. Most experts agree that they carry more weight than the rest of the body copy.
Headers should reflect the title of the page, but shouldn’t be identical. This is because a variation of the title can help you cast a wider net, and also because duplication of title and header can appear “spammy” or “over-optimized” to the search engines.
Body Copy
Your page-specific, keyword-rich body copy is also important. You should be using your keyword-rich phrases and variations, too. Your copy also needs to read well. Bold and italics can help the reader scan the material for the most important ideas, and some experts believe this can also affect the search engine ranking of the page.
Intra-Site Links
Search engines give extra-weight to the words used in an intra-site link (from one page to another within your site) and--to a lesser degree--the words around the link. So, instead of “learn more” or “click here”, use keyword-rich links such as, “Southern Maine Landscaping,” or “Pesticide-Free Gardening.”
Meta-Descriptions
Meta-descriptions don’t appear on the page, but rather in the source code. The only time people will see them is on the search engine results page under the big, blue title tag link.
There’s some debate on whether meta-descriptions help with your rankings, (I think they have little to no value,) but a well-crafted meta-description on a search results page may get a person to click on your link rather than a competitor’s. Think of this as a short ad; what will compel a Google-user to click on your link?
Like title tags, meta-descriptions should be unique and reflect the content on the page.
Meta-Keywords
Got that time machine ready? Search engines give no weight to meta-keywords anymore. We generally recommend creating a list of keywords and using the same list throughout the site because they’re a giant waste of time!
What is the proper formatting for a title tag?
For example:-
My targeted keywords for this article are
* How to improve keyword ranking
* How to improve keyword density
* Keyword density
* Keyword ranking
You can write web page meta title as below
1. How to Improve Your Keyword Ranking?
2. Keyword Ranking - How to Improve Your Keyword Ranking? Keyword Density
3. How to Improve Your Keyword Ranking? Keyword Ranking Keyword Density
4. How to Improve Keyword Ranking? How to Improve Keyword Density?
5. How to Improve Keyword Ranking and Keyword Density?
6. How to Improve Keyword Ranking & Keyword Density, Keyword Ranking & Keyword Density
7. How to Improve Keyword Ranking & Keyword Density, Keyword Ranking & Keyword Density
I would like to stress on the phrase “Keyword Ranking” so I decided to select choice #2 “Keyword Ranking - How to Improve Your Keyword Ranking? Keyword Density”
After I need to think about how to highlight my targeted keyword in the content to improve keyword density. Targeted Keywords need to be place in headings as HTML code below:-
How to Improve Your Keyword Ranking?
Then I may need to stress on other keywords look like this:-
Keyword Ranking
What is Keyword Ranking?
Also I’m going to create anchor texts as unordered list and without bullet style. I will build summary of anchor menus and link it to each heading. I also insert the title for each link eg.
It will be good for visitors to know where they are if I create an internal navigation or breadcrumbs above the main heading or H1. eg.
Home > Our Blog > SEO > How to improve your keyword ranking?
For any internal links, Please keep in mind and do create the title for each link!!! It will be useful to improve your keyword density and get better ranking at the same time.
• Title tag
• Description Meta Tag
• URL Structure
• Site Navigation
• Content Creation
• Anchor Text
• Heading Tags (H1, H2, etc.)
• Optimizing Images
• Effective of Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Web Analytics
• More Helpful Resources
Also I’m going to create anchor texts as unordered list and without bullet style. I will build summary of anchor menus and link it to each heading. I also insert the title for each link eg.
It will be good for visitors to know where they are if I create an internal navigation or breadcrumbs above the main heading or H1. eg.
Home > Our Blog > SEO > How to improve your keyword ranking?
For any internal links, Please keep in mind and do create the title for each link!!! It will be useful to improve your keyword density and get better ranking at the same time.
• Title tag
• Description Meta Tag
• URL Structure
• Site Navigation
• Content Creation
• Anchor Text
• Heading Tags (H1, H2, etc.)
• Optimizing Images
• Effective of Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Web Analytics
• More Helpful Resources
SEO in 3 Months
In about 3 months you will see some Top 10 results, but in about 6 months you will see much better results on most keywords and engines.
Search engine optimization summary
* A combination of On page and offpage criteria
* Knowing your market
* Researching your keywords
* Implimenting search engine friendly design
* Optimizing your visible text
* SEO-ing your header
* Utilizing alt tags, anchors and links
* Taking advantage of inbound links and pagerank
* Making it easy for the visitor when they get there
* Avoiding frames - Java and flash in moderation
Initial Consultation & Keywords
As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
Content Writing
We create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
Website Optimization
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Guarantee
Submit Express will guarantee at least 20 top 10 rankings within 6 months across the major 15 search engines or your money back.
Ranking Reports
Below are some ranking reports for our past clients. All clients will receive a similar ranking report as part of the optimization package. Note that we cannot publish the site URLs, because we do not want to give away our optimization techniques.
Cost-Per-Click Advertising Services
We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
Features
Pay on a Cost-per-click (CPC) basis
Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
Keyword research and recommendations
Account setup, including the writing of Titles and Descriptions
Training for 24/7 access or for those who prefer doing their own Web management
Tracking code installations on your website
Weekly or monthly maintenance and management
Weekly or monthly reports
Opt-in Email Advertising
We only offer 100% opt-in email addresses, meaning that the subscribers have asked to receive information on subjects in which they are interested. We offer no junk mail or bulk emails. We have a "NO SPAM" policy.
Press Release Services
Enhance your online visibility, create product and service branding and increase traffic to your website with the Submit Express press release service.
Newsletter Advertising
We have two newsletters available for advertising, targeted to webmasters and website owners.
This is one of the cheapest ways to reach thousands of people. Our advertisers in the past have seen very high click through rates.
Page Snooper tool shows the HTML source code of a website you choose.
On page/Off page characteristics defined
Special attention should be given to: Title, meta description, H1, H2...H6, , . Keyword proximity, keyword density and relevance...more on this later.
Off Page Characteristics refer to all links (both from pages contained within your own website and from pages of other websites) that point to your specific page(s). The term "pagerank" is specifically designated to evaluate and weight "off page" criteria. Special attention should be given to: anchor text, Reference_tags, "title" attribute and "target_"... more on this later.
Step 1: Know your market
Keyword research
The life blood of SEO
What keywords are people searching with?
what keywords people are using to find and purchase your products and services.
site that will not only reflect those product and services
Finally once you have decided which pages fit with which keywords name each page to reflect the most competitive keyword for that page. Create an excel reference file so that later when consider your "off page" characteristics you have an easy map THIS IS REALLY IMPORTANT!
(most important keyword of this page).html Keyword A,B,C
(most important keyword of this page).html Keyword D,E,F
(most important keyword of this page).html Keyword H,I,J
The optimization you can see
From the last page you learned that each page of your site is going to target a maximum of 3 search phrases (keyword phrases). I will now cover how to write these pages.
Think headings
The H1, H2 ...H6 tags are given special relevancy weight, and by virtue of this logic "if something has an entire paragraph labeled and dedicated to it, it must be important" man I love logic!
It is for this reason that you should plan to integrate your keywords into your heading, you don't have to go extreme just use one H1 for your most important keyword and two H2's, one for each or your secondary keyword phrases.
Also it is not necessary to try to find ways to use H4,H5,H6 as they are not weighted heavily enough to consider. In fact I only use them in my external css file so that I can avoid color font and size tags altogether in my text.
Be the first in line
You should try to get your main keyword phrases as high up in your source code as possible this is again for a logical reason, the logic being "the higher up a word or phrase is in the body of a document the more important it must be." Again ya gotta love logic.
Here is an example of what your page should look like:
Heading with most important keyword
This is the paragraph where your most important keyword should be and if it makes sence try to get your second and third most important keywords in as well here.
Either One of your 2 minor keywords
In this paragraph repeat the above pattern of 1st 2nd and 3rd most important keywords and as you can see bolding and italicizing them at least once doesn’t hurt and actually gives you a very small boost ( recommended but don’t go bolding every keyword on the page) and don't forget to repeat another H2 for your third keyword phrase.
Keyword Density
The final point on visible text is keyword density. Simply stated keyword density is the number of occurrences of a keyword divided by the total word count. For this I try to keep my initial density to between 3-7% however this number may have to change depending on the level of competition.
Also be warned that the text used in anchors this is your anchor text effects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article there are many ways to effect your keyword density other than placing your keywords in your visible text.
Here is an example of what a basic header should look like:
A maximum of 3 keyword phrases and 55 characters
(Google all but ignores this tag DONT STUFF IT!)
(some debate whether this is necessary but it certainly does not hurt - tells robots to follow links)
There are some times when more code in the header is necessary to operate JAVA script and call css etc. In such instances there are advanced techniques that will allow you to pack away the javascript and css in external files so that it is called from .js and .css external files.
To call your JAVA script simply cut the JAVA from the header from and save in a file called java.js and call it using this line of code:
Similarly to call your css from and ext file use this line of code:
Finally, recall the spreadsheet you created for which keywords went with which page. Add to that spreadsheet your pages titles and descriptions beside the list of keywords so that when you need to boost those keywords you can link directly to the page that is optimized for them and have a complete synergy between: Inbound anchor text (see next section), Title, description, headers, , and density.
It makes sense that when a spider sees that all important elements of your page (both on page and off page) all contain the same keyword phrases that It will rank you very high for those phrases.
Finishing your onpage optimization
Header and body done, what's next?
So now you have the perfect initial keyword density for the combination of your header and your page text, you have keyword loaded headings, bolded keywords, italicized keywords, and a large proximity near the very beginning of your source code. What's next?
Anchors and Links
The final 2 factors that must be addressed to complete your "On page" optimization are your alt tags, anchors, and links. The combination of appropriate usage of these final 2 items in conjunction with the framework optimization you have already done will make you unbeatable once Page Rank is thrown into the mix.
Using anchors
Anchors are used to reference specific locations on a page from other locations on that same page. These "on page links" are yet another place to get your main keywords in and boost that "on page" density.
To place an anchor first decide what is the best use, an easy way to do this is the old "back to the top" at the end of a page. Except as we are smart little optimizers and we know use our keywords instead of phrases like "back to the top". Here is an example:
At the top of my page I place my anchor using this code:
At the bottom of my page I place this href:
SEO
This produces this link: SEO and now I have created a same page link containing my keyword and thus increased my density as well as received added weight by virtue of it being an anchor.
Using your links for "on page" optimization
There are two ways you can utilize your links for search engine optimization.
1. You can use your links for your "on page" optimization;
2. You can use your links for "off page" optimization.
When using your links for onpage optimization consider the following:
1. Your ">anchor text effects your density
2. Href="these words all count towards what is called reference_tags density"
Knowing these 2 facts allows you to incorporate your keywords into your links from inception and when you have a page that you think is written to perfection and you don't want keyword loading clogging up the flow, using your links is a great way to make up added density and keyword weight.
href="http://www.mydomain.com/page.html" vs href="page.html" Which do I use?
The only time you use the full mydomain.com is if the domain itself has keywords that the page the link is pointing to or the page the link is on, is targeting those keywords, otherwise you should go with page.html as this drastically reduces filesize especially for pages with a lot of internal links. * note one other exception is for the index always link to your index using http://www.domain.com so that your internal PR boost matches your externap PR boost, your link partners linked to you with http://www.domain.com and so should you.
Utilizing your inbound links
Pagerank - where do I begin?
When considering how offpage characteristics effect your sites ability to rank well for given keyword terms It cannot be stressed enough that "Page rank is Page to Page, (NOT SITE TO SITE) and independent of URL designation". What this means is that once your site enters into the PR system ie: indexed by Google by virtue of backlinks from and external source domain, then a link from an internal page with "X" amount of PR contributes exactly the same PR weight as a page from a different URL with "X" amount of PR weight to distribute (all other factors being equal).
Getting my link popularity started - what does it take?
In order for pagerank to be calculated by Google's algorithm for any page on your site that page must first have been found by the Google spider (robot) through a backlink.
"Backlink: a link from one unique URL designation to another - alternatively: a link from one page to another."
Once you have recieved a backlink from a page that has been indexed by the Google spider you are eligible to compete for PR.
A link counts twice
There are 2 ways you can benefit from backlinks:
First you get a certain amount of PR weight points as dictated by the google PR calculation algorithm (see the article on the Google pagerank page).
Second, and some argue more importantly, you also get an added ranking boost for whatever keywords are contained within the anchor text href="yourdomain.com">Anchor and this precisely describes why sites almost always rank #1 for their domain name.
It is a common misconception that there is special weight given to domain names when in fact the reason a site generally ranks well for its domain name is because all of the links pointing to that domain place your domain name in the anchor text. ie: href="yourdomain.com">yourdomain.com
This is a great opportunity to utilize this little know anchor text boost to place well for your chosen keywords. The way to take advantage of this added boost is to request that your keywords are placed in your backlink anchor instead of your domain name.
Here is how to properly utilize a link acceptance
When a request for a link from another webmasters has been accepted send a thank you letter and include your specific HTML code so that you not only save them effort but you get a backlink that reflects your keywords and not your domain.
Your thank you letter should look like this:
Dear webmaster,
Thank you for your gratious willingness to provie a text link to my site. For you convenience I have written out the source code that best reflects the page you are linking to please cut and paste this exact code into your source to reflect the most appropriate link:
Keyword
I thank you again for your linking to my site and will gladly link back to your site with any specific html that you provide.
Warmest regards,
Grateful Webmaster
In short, backlinks are a great asset if utilized correctly and remember that the same principals apply to internal links as apply to the links you recieve from other domains and other webmasters. If your index page is optimized for keyword "a" then make sure that all of your internal pages that link back to the homepage use "a" as the anchor text DO NOT USE "home" for a link back to your index page or you waste the most controllable opportunity to boost your own keyword search engine positions.
Complicated SEO Issues - I'm not getting spidered, why?
Frames:
There are many pitfalls in design that can hinder a spiders ability to completely (or even partially) index the content within a given page. One of the biggest mistakes webmasters are still making is that of using "frames".
Frames are a design convention used to utilize independant scrollable regions within a single URL designation (or so it appears). Frames are actually divided into multiple URL designations and are generally not spiderable by the search engines.
I do not want to get into how to optimize framed sites here as this is a tutorial about "proper seo" not "patchwork seo" if you have frames in your website then my advice is to redesign, as you can use CSS to give an equivilant effect if that scrolldown is really something you are not willing to give up. I will however be writing an article for those of you who are absulutely unwilling to give up your frames so that you can at least provide something for the spiders to love you for and thus improve your rankings somewhat but these techniques are far inferior to just building your website the right way in the first place.
Javascript:
Again, real pretty but excessive use is generally not necessary. Don't get me wrong even I use javascript on almost all of my sites but the key is to use it sparingly. The reason for this is that spiders cannot read javascript and thus any link or text portrayed by such Javascript will not be counted in your indexing and thus produce lost opportunity. My suggestion is for all webmasters to "STOP USING JAVASCRIPT FOR NAVIGATION" use HTML text links instead. Your images can be called in Java as with your pretty little rollovers but when it comes to things you want indexed Java is not the way to go.
Pack your javascript away
When calling javascript editors place the Java protocalls in header of your page: In order to save file size and maximize load times cut out that java protocall and paste it in an external file (i usually call mine java.js) then to call the java I place just this one line of code: this reduces the filesize considerably with no adverse side effects.
Flash:
Search engine optimization summary
* A combination of On page and offpage criteria
* Knowing your market
* Researching your keywords
* Implimenting search engine friendly design
* Optimizing your visible text
* SEO-ing your header
* Utilizing alt tags, anchors and links
* Taking advantage of inbound links and pagerank
* Making it easy for the visitor when they get there
* Avoiding frames - Java and flash in moderation
Initial Consultation & Keywords
As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
Content Writing
We create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
Website Optimization
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Guarantee
Submit Express will guarantee at least 20 top 10 rankings within 6 months across the major 15 search engines or your money back.
Ranking Reports
Below are some ranking reports for our past clients. All clients will receive a similar ranking report as part of the optimization package. Note that we cannot publish the site URLs, because we do not want to give away our optimization techniques.
Cost-Per-Click Advertising Services
We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
Features
Pay on a Cost-per-click (CPC) basis
Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
Keyword research and recommendations
Account setup, including the writing of Titles and Descriptions
Training for 24/7 access or for those who prefer doing their own Web management
Tracking code installations on your website
Weekly or monthly maintenance and management
Weekly or monthly reports
Opt-in Email Advertising
We only offer 100% opt-in email addresses, meaning that the subscribers have asked to receive information on subjects in which they are interested. We offer no junk mail or bulk emails. We have a "NO SPAM" policy.
Press Release Services
Enhance your online visibility, create product and service branding and increase traffic to your website with the Submit Express press release service.
Newsletter Advertising
We have two newsletters available for advertising, targeted to webmasters and website owners.
This is one of the cheapest ways to reach thousands of people. Our advertisers in the past have seen very high click through rates.
Page Snooper tool shows the HTML source code of a website you choose.
On page/Off page characteristics defined
Special attention should be given to: Title, meta description, H1, H2...H6, , . Keyword proximity, keyword density and relevance...more on this later.
Off Page Characteristics refer to all links (both from pages contained within your own website and from pages of other websites) that point to your specific page(s). The term "pagerank" is specifically designated to evaluate and weight "off page" criteria. Special attention should be given to: anchor text, Reference_tags, "title" attribute and "target_"... more on this later.
Step 1: Know your market
Keyword research
The life blood of SEO
What keywords are people searching with?
what keywords people are using to find and purchase your products and services.
site that will not only reflect those product and services
Finally once you have decided which pages fit with which keywords name each page to reflect the most competitive keyword for that page. Create an excel reference file so that later when consider your "off page" characteristics you have an easy map THIS IS REALLY IMPORTANT!
(most important keyword of this page).html Keyword A,B,C
(most important keyword of this page).html Keyword D,E,F
(most important keyword of this page).html Keyword H,I,J
The optimization you can see
From the last page you learned that each page of your site is going to target a maximum of 3 search phrases (keyword phrases). I will now cover how to write these pages.
Think headings
The H1, H2 ...H6 tags are given special relevancy weight, and by virtue of this logic "if something has an entire paragraph labeled and dedicated to it, it must be important" man I love logic!
It is for this reason that you should plan to integrate your keywords into your heading, you don't have to go extreme just use one H1 for your most important keyword and two H2's, one for each or your secondary keyword phrases.
Also it is not necessary to try to find ways to use H4,H5,H6 as they are not weighted heavily enough to consider. In fact I only use them in my external css file so that I can avoid color font and size tags altogether in my text.
Be the first in line
You should try to get your main keyword phrases as high up in your source code as possible this is again for a logical reason, the logic being "the higher up a word or phrase is in the body of a document the more important it must be." Again ya gotta love logic.
Here is an example of what your page should look like:
Heading with most important keyword
This is the paragraph where your most important keyword should be and if it makes sence try to get your second and third most important keywords in as well here.
Either One of your 2 minor keywords
In this paragraph repeat the above pattern of 1st 2nd and 3rd most important keywords and as you can see bolding and italicizing them at least once doesn’t hurt and actually gives you a very small boost ( recommended but don’t go bolding every keyword on the page) and don't forget to repeat another H2 for your third keyword phrase.
Keyword Density
The final point on visible text is keyword density. Simply stated keyword density is the number of occurrences of a keyword divided by the total word count. For this I try to keep my initial density to between 3-7% however this number may have to change depending on the level of competition.
Also be warned that the text used in anchors this is your anchor text effects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article there are many ways to effect your keyword density other than placing your keywords in your visible text.
Here is an example of what a basic header should look like:
(Google all but ignores this tag DONT STUFF IT!)
(some debate whether this is necessary but it certainly does not hurt - tells robots to follow links)
There are some times when more code in the header is necessary to operate JAVA script and call css etc. In such instances there are advanced techniques that will allow you to pack away the javascript and css in external files so that it is called from .js and .css external files.
To call your JAVA script simply cut the JAVA from the header from and save in a file called java.js and call it using this line of code:
Similarly to call your css from and ext file use this line of code:
Finally, recall the spreadsheet you created for which keywords went with which page. Add to that spreadsheet your pages titles and descriptions beside the list of keywords so that when you need to boost those keywords you can link directly to the page that is optimized for them and have a complete synergy between: Inbound anchor text (see next section), Title, description, headers, , and density.
It makes sense that when a spider sees that all important elements of your page (both on page and off page) all contain the same keyword phrases that It will rank you very high for those phrases.
Finishing your onpage optimization
Header and body done, what's next?
So now you have the perfect initial keyword density for the combination of your header and your page text, you have keyword loaded headings, bolded keywords, italicized keywords, and a large proximity near the very beginning of your source code. What's next?
Anchors and Links
The final 2 factors that must be addressed to complete your "On page" optimization are your alt tags, anchors, and links. The combination of appropriate usage of these final 2 items in conjunction with the framework optimization you have already done will make you unbeatable once Page Rank is thrown into the mix.
Using anchors
Anchors are used to reference specific locations on a page from other locations on that same page. These "on page links" are yet another place to get your main keywords in and boost that "on page" density.
To place an anchor first decide what is the best use, an easy way to do this is the old "back to the top" at the end of a page. Except as we are smart little optimizers and we know use our keywords instead of phrases like "back to the top". Here is an example:
At the top of my page I place my anchor using this code:
At the bottom of my page I place this href:
SEO
This produces this link: SEO and now I have created a same page link containing my keyword and thus increased my density as well as received added weight by virtue of it being an anchor.
Using your links for "on page" optimization
There are two ways you can utilize your links for search engine optimization.
1. You can use your links for your "on page" optimization;
2. You can use your links for "off page" optimization.
When using your links for onpage optimization consider the following:
1. Your ">anchor text effects your density
2. Href="these words all count towards what is called reference_tags density"
Knowing these 2 facts allows you to incorporate your keywords into your links from inception and when you have a page that you think is written to perfection and you don't want keyword loading clogging up the flow, using your links is a great way to make up added density and keyword weight.
href="http://www.mydomain.com/page.html" vs href="page.html" Which do I use?
The only time you use the full mydomain.com is if the domain itself has keywords that the page the link is pointing to or the page the link is on, is targeting those keywords, otherwise you should go with page.html as this drastically reduces filesize especially for pages with a lot of internal links. * note one other exception is for the index always link to your index using http://www.domain.com so that your internal PR boost matches your externap PR boost, your link partners linked to you with http://www.domain.com and so should you.
Utilizing your inbound links
Pagerank - where do I begin?
When considering how offpage characteristics effect your sites ability to rank well for given keyword terms It cannot be stressed enough that "Page rank is Page to Page, (NOT SITE TO SITE) and independent of URL designation". What this means is that once your site enters into the PR system ie: indexed by Google by virtue of backlinks from and external source domain, then a link from an internal page with "X" amount of PR contributes exactly the same PR weight as a page from a different URL with "X" amount of PR weight to distribute (all other factors being equal).
Getting my link popularity started - what does it take?
In order for pagerank to be calculated by Google's algorithm for any page on your site that page must first have been found by the Google spider (robot) through a backlink.
"Backlink: a link from one unique URL designation to another - alternatively: a link from one page to another."
Once you have recieved a backlink from a page that has been indexed by the Google spider you are eligible to compete for PR.
A link counts twice
There are 2 ways you can benefit from backlinks:
First you get a certain amount of PR weight points as dictated by the google PR calculation algorithm (see the article on the Google pagerank page).
Second, and some argue more importantly, you also get an added ranking boost for whatever keywords are contained within the anchor text href="yourdomain.com">Anchor and this precisely describes why sites almost always rank #1 for their domain name.
It is a common misconception that there is special weight given to domain names when in fact the reason a site generally ranks well for its domain name is because all of the links pointing to that domain place your domain name in the anchor text. ie: href="yourdomain.com">yourdomain.com
This is a great opportunity to utilize this little know anchor text boost to place well for your chosen keywords. The way to take advantage of this added boost is to request that your keywords are placed in your backlink anchor instead of your domain name.
Here is how to properly utilize a link acceptance
When a request for a link from another webmasters has been accepted send a thank you letter and include your specific HTML code so that you not only save them effort but you get a backlink that reflects your keywords and not your domain.
Your thank you letter should look like this:
Dear webmaster,
Thank you for your gratious willingness to provie a text link to my site. For you convenience I have written out the source code that best reflects the page you are linking to please cut and paste this exact code into your source to reflect the most appropriate link:
Keyword
I thank you again for your linking to my site and will gladly link back to your site with any specific html that you provide.
Warmest regards,
Grateful Webmaster
In short, backlinks are a great asset if utilized correctly and remember that the same principals apply to internal links as apply to the links you recieve from other domains and other webmasters. If your index page is optimized for keyword "a" then make sure that all of your internal pages that link back to the homepage use "a" as the anchor text DO NOT USE "home" for a link back to your index page or you waste the most controllable opportunity to boost your own keyword search engine positions.
Complicated SEO Issues - I'm not getting spidered, why?
Frames:
There are many pitfalls in design that can hinder a spiders ability to completely (or even partially) index the content within a given page. One of the biggest mistakes webmasters are still making is that of using "frames".
Frames are a design convention used to utilize independant scrollable regions within a single URL designation (or so it appears). Frames are actually divided into multiple URL designations and are generally not spiderable by the search engines.
I do not want to get into how to optimize framed sites here as this is a tutorial about "proper seo" not "patchwork seo" if you have frames in your website then my advice is to redesign, as you can use CSS to give an equivilant effect if that scrolldown is really something you are not willing to give up. I will however be writing an article for those of you who are absulutely unwilling to give up your frames so that you can at least provide something for the spiders to love you for and thus improve your rankings somewhat but these techniques are far inferior to just building your website the right way in the first place.
Javascript:
Again, real pretty but excessive use is generally not necessary. Don't get me wrong even I use javascript on almost all of my sites but the key is to use it sparingly. The reason for this is that spiders cannot read javascript and thus any link or text portrayed by such Javascript will not be counted in your indexing and thus produce lost opportunity. My suggestion is for all webmasters to "STOP USING JAVASCRIPT FOR NAVIGATION" use HTML text links instead. Your images can be called in Java as with your pretty little rollovers but when it comes to things you want indexed Java is not the way to go.
Pack your javascript away
When calling javascript editors place the Java protocalls in header of your page: In order to save file size and maximize load times cut out that java protocall and paste it in an external file (i usually call mine java.js) then to call the java I place just this one line of code: this reduces the filesize considerably with no adverse side effects.
Flash:
Search Service Search Operators
Search Service Search Operators Web Search allinanchor:, allintext:, allintitle:, allinurl:, cache:, define:, filetype:, id:, inanchor:, info:, intext:, intitle:, inurl:, phonebook:, related:, site:
allinanchor:
If you start your query with allinanchor:, Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, [ allinanchor: best museums sydney ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.”
Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked. When using allinanchor: in your query, do not include any other search operators. The functionality of allinanchor: is also available through the Advanced Web Search page, under Occurrences.
allintext:
If you start your query with allintext:, Google restricts results to those containing all the query terms you specify in the text of the page. For example, [ allintext: travel packing list ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.
allintitle:
If you start your query with allintitle:, Google restricts results to those containing all the query terms you specify in the title. For example, [ allintitle: detect plagiarism ] will return only documents that contain the words “detect” and “plagiarism” in the title. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.
The title of a webpage is usually displayed at the top of the browser window and in the first line of Google’s search results for a page. The author of a website specifies the title of a page with the HTML TITLE element. There’s only one title in a webpage. When using allintitle: in your query, do not include any other search operators. The functionality of allintitle: is also available through the Advanced Web Search page, under Occurrences.
In Image Search, the operator allintitle: will return images in files whose names contain the terms that you specify.In Google News, the operator allintitle: will return articles whose titles include the terms you specify.
allinurl:
If you start your query with allinurl:, Google restricts results to those containing all the query terms you specify in the URL. For example, [ allinurl: google faq ] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html”. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.
In URLs, words are often run together. They need not be run together when you’re using allinurl:.
In Google News, the operator allinurl: will return articles whose titles include the terms you specify.
The Uniform Resource Locator, more commonly known as URL, is the address that specifies the location of a file on the Internet. When using allinurl: in your query, do not include any other search operators. The functionality of allinurl: is also available through the Advanced Web Search page, under Occurrences
inanchor:
If you include inanchor: in your query, Google will restrict the results to pages containing the query terms you specify in the anchor text or links to the page. For example, [ restaurants inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants.”
insubject:
If you include insubject: in your query, Google will restrict articles in Google Groups to those that contain the terms you specify in the subject. For example, [ insubject:”falling asleep” ] will return Google Group articles that contain the phrase “falling asleep” in the subject.
Equivalent to intitle:.
intext:
The query intext:term restricts results to documents containing term in the text. For instance, [ Hamish Reid intext:pandemonia ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).Note: There must be no space between the intext: and the following word.
Putting intext: in front of every word in your query is equivalent to putting allintext: at the front of your query, e.g., [ intext:handsome intext:poets ] is the same as [ allintext: handsome poets ].
intitle:
The query intitle:term restricts results to documents containing term in the title. For instance, [ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not).Note: There must be no space between the intitle: and the following word.
Putting intitle: in front of every word in your query is equivalent to putting allintitle: at the front of your query, e.g., [ intitle:google intitle:search ] is the same as [ allintitle: google search ].
inurl:
If you include inurl: in your query, Google will restrict the results to documents containing that word in the URL. For instance, [ inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.” It finds pdf files that are in the directory or folder named “print” on the Google Guide website. The query [ inurl:healthy eating ] will return documents that mention the words “healthy” in their URL, and mention the word “eating” anywhere in the document. Note: There must be no space between the inurl: and the following word. Putting inurl: in front of every word in your query is equivalent to putting allinurl: at the front of your query, e.g., [ inurl:healthy inurl:eating ] is the same as [ allinurl: healthy eating ].
In URLs, words are often run together. They need not be run together when you’re using inurl:.link: The query link:URL shows pages that point to that URL. For example, to find pages that point to Google Guide’s home page, enter: [ link:www.googleguide.com ] Note:
[ link:www.google.com -site:google.com ]
According to Google’s documentation, “you cannot combine a link: search with a regular keyword search.” Also note that when you combine link: with another advanced operator, Google may not return all the pages that match. The following queries should return lots of results, as you can see if you remove the -site: term in each of these queries.
Find links to the Google home page not on Google’s own site. Find links to the UK Owners Direct home page not on its own site. [ link:www.www.ownersdirect.co.uk -site:ownersdirect.co.uk ]
allinanchor:
If you start your query with allinanchor:, Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, [ allinanchor: best museums sydney ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.”
Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked. When using allinanchor: in your query, do not include any other search operators. The functionality of allinanchor: is also available through the Advanced Web Search page, under Occurrences.
allintext:
If you start your query with allintext:, Google restricts results to those containing all the query terms you specify in the text of the page. For example, [ allintext: travel packing list ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.
allintitle:
If you start your query with allintitle:, Google restricts results to those containing all the query terms you specify in the title. For example, [ allintitle: detect plagiarism ] will return only documents that contain the words “detect” and “plagiarism” in the title. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.
The title of a webpage is usually displayed at the top of the browser window and in the first line of Google’s search results for a page. The author of a website specifies the title of a page with the HTML TITLE element. There’s only one title in a webpage. When using allintitle: in your query, do not include any other search operators. The functionality of allintitle: is also available through the Advanced Web Search page, under Occurrences.
In Image Search, the operator allintitle: will return images in files whose names contain the terms that you specify.In Google News, the operator allintitle: will return articles whose titles include the terms you specify.
allinurl:
If you start your query with allinurl:, Google restricts results to those containing all the query terms you specify in the URL. For example, [ allinurl: google faq ] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html”. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.
In URLs, words are often run together. They need not be run together when you’re using allinurl:.
In Google News, the operator allinurl: will return articles whose titles include the terms you specify.
The Uniform Resource Locator, more commonly known as URL, is the address that specifies the location of a file on the Internet. When using allinurl: in your query, do not include any other search operators. The functionality of allinurl: is also available through the Advanced Web Search page, under Occurrences
inanchor:
If you include inanchor: in your query, Google will restrict the results to pages containing the query terms you specify in the anchor text or links to the page. For example, [ restaurants inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants.”
insubject:
If you include insubject: in your query, Google will restrict articles in Google Groups to those that contain the terms you specify in the subject. For example, [ insubject:”falling asleep” ] will return Google Group articles that contain the phrase “falling asleep” in the subject.
Equivalent to intitle:.
intext:
The query intext:term restricts results to documents containing term in the text. For instance, [ Hamish Reid intext:pandemonia ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).Note: There must be no space between the intext: and the following word.
Putting intext: in front of every word in your query is equivalent to putting allintext: at the front of your query, e.g., [ intext:handsome intext:poets ] is the same as [ allintext: handsome poets ].
intitle:
The query intitle:term restricts results to documents containing term in the title. For instance, [ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not).Note: There must be no space between the intitle: and the following word.
Putting intitle: in front of every word in your query is equivalent to putting allintitle: at the front of your query, e.g., [ intitle:google intitle:search ] is the same as [ allintitle: google search ].
inurl:
If you include inurl: in your query, Google will restrict the results to documents containing that word in the URL. For instance, [ inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.” It finds pdf files that are in the directory or folder named “print” on the Google Guide website. The query [ inurl:healthy eating ] will return documents that mention the words “healthy” in their URL, and mention the word “eating” anywhere in the document. Note: There must be no space between the inurl: and the following word. Putting inurl: in front of every word in your query is equivalent to putting allinurl: at the front of your query, e.g., [ inurl:healthy inurl:eating ] is the same as [ allinurl: healthy eating ].
In URLs, words are often run together. They need not be run together when you’re using inurl:.link: The query link:URL shows pages that point to that URL. For example, to find pages that point to Google Guide’s home page, enter: [ link:www.googleguide.com ] Note:
[ link:www.google.com -site:google.com ]
According to Google’s documentation, “you cannot combine a link: search with a regular keyword search.” Also note that when you combine link: with another advanced operator, Google may not return all the pages that match. The following queries should return lots of results, as you can see if you remove the -site: term in each of these queries.
Find links to the Google home page not on Google’s own site. Find links to the UK Owners Direct home page not on its own site. [ link:www.www.ownersdirect.co.uk -site:ownersdirect.co.uk ]
Website Optimization Activity
Website Optimization
Our SEO experts are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. We take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
#1. Keyword Analysis: Keywords provided by you are highly generalized. We won't get targeted customer from these keywords. We will be analyzing keywords, which will generate genuine traffic. Keyword analysis includes analysis of those terms & phrases, which are searched by users to find specific information or on internet. It also includes the analysis of the competition for those keywords on the internet.
Keyword research
The life blood of SEO
What keywords are people searching with?
what keywords people are using to find and purchase your products and services.
site that will not only reflect those product and services
Finally once you have decided which pages fit with which keywords name each page to reflect the most competitive keyword for that page. Create an excel reference file so that later when consider your "off page" characteristics you have an easy map THIS IS REALLY IMPORTANT!
(most important keyword of this page).html Keyword A,B,C
(most important keyword of this page).html Keyword D,E,F
(most important keyword of this page).html Keyword H,I,J
#2: Discover Your Competitors
• Competitor rank in the Search Engines
• Number of incoming links
• What keywords are in the title of linking page
• % of links containing keywords in the link text
• The PageRank of linking pages
• The Alexa traffic ranking information
#3: Optimize Your Title
The Title and META tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.
This one excercise could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is.
#4: Optimize Your META Tags
keep it under 150 characters and to not repeat your keywords more than 3 times. It may be a coincidence, but I've also noticed ranking improvements when I put my keywords at the beginning of the description. Here's the syntax:
if you repeat your keywords more than 3 times it can be a pretty good indication to the search engine that you are trying to spam their search results.
Here is an example of what a basic header should look like:
A maximum of 3 keyword phrases and 55 characters
(Google all but ignores this tag DONT STUFF IT!)
(some debate whether this is necessary but it certainly does not hurt - tells robots to follow links)
#5: Use Headings
Headings play an important role in organizing information, so be sure to include at least H1-H3 when assembling your page. Using cascading style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:
#6: Use Title and ALT Attributes
we add a title attribute and include our keywords.
Using the Title Attribute is a direct method of telling the search engines about the relevance of the link. It's also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes.
Content Writing
We create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities.
Write 300 to 600-word articles which are keyword rich and related to your products or services.
Using anchors
Anchors are used to reference specific locations on a page from other locations on that same page. These "on page links" are yet another place to get your main keywords in and boost that "on page" density.
To place an anchor first decide what is the best use, an easy way to do this is the old "back to the top" at the end of a page. Except as we are smart little optimizers and we know use our keywords instead of phrases like "back to the top". Here is an example:
At the top of my page I place my anchor using this code:
At the bottom of my page I place this href:
SEO
This produces this link: SEO and now I have created a same page link containing my keyword and thus increased my density as well as received added weight by virtue of it being an anchor.
Using your links for "on page" optimization
There are two ways you can utilize your links for search engine optimization.
1. You can use your links for your "on page" optimization;
2. You can use your links for "off page" optimization.
When using your links for onpage optimization consider the following:
1. Your ">anchor text effects your density
2. Href="these words all count towards what is called reference_tags density"
Knowing these 2 facts allows you to incorporate your keywords into your links from inception and when you have a page that you think is written to perfection and you don't want keyword loading clogging up the flow, using your links is a great way to make up added density and keyword weight.
href="http://www.mydomain.com/page.html" vs href="page.html" Which do I use?
The only time you use the full mydomain.com is if the domain itself has keywords that the page the link is pointing to or the page the link is on, is targeting those keywords, otherwise you should go with page.html as this drastically reduces filesize especially for pages with a lot of internal links. * note one other exception is for the index always link to your index using http://www.domain.com so that your internal PR boost matches your externap PR boost, your link partners linked to you with http://www.domain.com and so should you.
Keyword Density
The final point on visible text is keyword density. Simply stated keyword density is the number of occurrences of a keyword divided by the total word count. For this I try to keep my initial density to between 3-7% however this number may have to change depending on the level of competition.
Also be warned that the text used in anchors this is your anchor text effects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article there are many ways to effect your keyword density other than placing your keywords in your visible text.
#7. Content optimization, Bold, Italic tag
#8. Page Renaming: We can use keywords in the web pages URL.
#9. Social Bookmarking
#10. Inclusion of Sitemaps: HTML Sitemap helps visitor to navigate through the website easily whereas XML sitemap (recommended by Google) helps Google to identify and index number of pages on our website.
#11. Robots file: It helps search engine crawler to understand which pages to index, we can also use it to restrict robots from indexing certain confidential data (if any).
#12. Image Optimization: Search Engine crawler can't read images it understands only text. Alt tags, which are also, know as alternate tags provide text to images where we can incorporate our Keywords.
Javascript and css in external files
To call your JAVA script simply cut the JAVA from the header from and save in a file called java.js and call it using this line of code:
Similarly to call your css from and ext file use this line of code:
#13. Directory Submission: It will help us to get traffic and one way links for our website. One-way link means getting our site link on various directories without giving link back. It gives more weightage to our website.
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN.
Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
#14. Link Building: - Link exchange is an important part of search engine marketing which helps to enhance our search engine ranking, increase traffic and to increase Page rank of our website.
A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
#15. Part Five; Subsection a - Where to Get Links
Web Directories
First order of the day is to submit to quality web directories.
(Submit the most appropriate category)
#16. Topical Directories
One of the better quality links that may give you targeted traffic is a listing in a topical web directory. If you sell widgets, go over to widget-world.com and get listing.
#16. Inclusion of Articles: Inclusion of articles which are related to our website and services will help bringing in visitors on our.
#17. Forums Submission: It will help us to get one-way links. It also message boards, discussion boards, where different user can discuss about its product.
#18. Blog Submission: It will help us in commenting on different issues related to installation, maintenance of various power services. And through this many people will come to know about the services provided by our website.
Contribute intelligently to blog or forum discussions. Include a link to your website in your signature.
Press Release Services
Enhance your online visibility, create product and service branding and increase traffic to your website with the Submit Express press release service.
#19. RSS
RSS stands for "Really Simple Syndication". It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.
Newsletter Advertising
We have two newsletters available for advertising, targeted to webmasters and website owners.
This is one of the cheapest ways to reach thousands of people. Our advertisers in the past have seen very high click through rates.
#20 . Writing Testimonials
One great way to get links and make people happy is to give other webmasters testimonials. Do you like your web host? Neither do I, but it doesn’t stop me from offering a testimonial to my web host which includes a link back to my website.
#21. Changes in Website Design: Since, search engine crawler gives more important to the content appearing on the top left of the website. We will be making little bit of changes in website design. By placing the relevant keyword on top left of the pages instead of website address.
22.Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Cost-Per-Click Advertising Services
We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
Features
Pay on a Cost-per-click (CPC) basis
Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
Keyword research and recommendations
Account setup, including the writing of Titles and Descriptions
Training for 24/7 access or for those who prefer doing their own Web management
Tracking code installations on your website
Weekly or monthly maintenance and management
Weekly or monthly reports
Our SEO experts are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. We take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
#1. Keyword Analysis: Keywords provided by you are highly generalized. We won't get targeted customer from these keywords. We will be analyzing keywords, which will generate genuine traffic. Keyword analysis includes analysis of those terms & phrases, which are searched by users to find specific information or on internet. It also includes the analysis of the competition for those keywords on the internet.
Keyword research
The life blood of SEO
What keywords are people searching with?
what keywords people are using to find and purchase your products and services.
site that will not only reflect those product and services
Finally once you have decided which pages fit with which keywords name each page to reflect the most competitive keyword for that page. Create an excel reference file so that later when consider your "off page" characteristics you have an easy map THIS IS REALLY IMPORTANT!
(most important keyword of this page).html Keyword A,B,C
(most important keyword of this page).html Keyword D,E,F
(most important keyword of this page).html Keyword H,I,J
#2: Discover Your Competitors
• Competitor rank in the Search Engines
• Number of incoming links
• What keywords are in the title of linking page
• % of links containing keywords in the link text
• The PageRank of linking pages
• The Alexa traffic ranking information
#3: Optimize Your Title
The Title and META tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.
This one excercise could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is.
#4: Optimize Your META Tags
keep it under 150 characters and to not repeat your keywords more than 3 times. It may be a coincidence, but I've also noticed ranking improvements when I put my keywords at the beginning of the description. Here's the syntax:
if you repeat your keywords more than 3 times it can be a pretty good indication to the search engine that you are trying to spam their search results.
Here is an example of what a basic header should look like:
(Google all but ignores this tag DONT STUFF IT!)
(some debate whether this is necessary but it certainly does not hurt - tells robots to follow links)
#5: Use Headings
Headings play an important role in organizing information, so be sure to include at least H1-H3 when assembling your page. Using cascading style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:
#6: Use Title and ALT Attributes
we add a title attribute and include our keywords.
Using the Title Attribute is a direct method of telling the search engines about the relevance of the link. It's also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes.
Content Writing
We create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities.
Write 300 to 600-word articles which are keyword rich and related to your products or services.
Using anchors
Anchors are used to reference specific locations on a page from other locations on that same page. These "on page links" are yet another place to get your main keywords in and boost that "on page" density.
To place an anchor first decide what is the best use, an easy way to do this is the old "back to the top" at the end of a page. Except as we are smart little optimizers and we know use our keywords instead of phrases like "back to the top". Here is an example:
At the top of my page I place my anchor using this code:
At the bottom of my page I place this href:
SEO
This produces this link: SEO and now I have created a same page link containing my keyword and thus increased my density as well as received added weight by virtue of it being an anchor.
Using your links for "on page" optimization
There are two ways you can utilize your links for search engine optimization.
1. You can use your links for your "on page" optimization;
2. You can use your links for "off page" optimization.
When using your links for onpage optimization consider the following:
1. Your ">anchor text effects your density
2. Href="these words all count towards what is called reference_tags density"
Knowing these 2 facts allows you to incorporate your keywords into your links from inception and when you have a page that you think is written to perfection and you don't want keyword loading clogging up the flow, using your links is a great way to make up added density and keyword weight.
href="http://www.mydomain.com/page.html" vs href="page.html" Which do I use?
The only time you use the full mydomain.com is if the domain itself has keywords that the page the link is pointing to or the page the link is on, is targeting those keywords, otherwise you should go with page.html as this drastically reduces filesize especially for pages with a lot of internal links. * note one other exception is for the index always link to your index using http://www.domain.com so that your internal PR boost matches your externap PR boost, your link partners linked to you with http://www.domain.com and so should you.
Keyword Density
The final point on visible text is keyword density. Simply stated keyword density is the number of occurrences of a keyword divided by the total word count. For this I try to keep my initial density to between 3-7% however this number may have to change depending on the level of competition.
Also be warned that the text used in anchors this is your anchor text effects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article there are many ways to effect your keyword density other than placing your keywords in your visible text.
#7. Content optimization, Bold, Italic tag
#8. Page Renaming: We can use keywords in the web pages URL.
#9. Social Bookmarking
#10. Inclusion of Sitemaps: HTML Sitemap helps visitor to navigate through the website easily whereas XML sitemap (recommended by Google) helps Google to identify and index number of pages on our website.
#11. Robots file: It helps search engine crawler to understand which pages to index, we can also use it to restrict robots from indexing certain confidential data (if any).
#12. Image Optimization: Search Engine crawler can't read images it understands only text. Alt tags, which are also, know as alternate tags provide text to images where we can incorporate our Keywords.
Javascript and css in external files
To call your JAVA script simply cut the JAVA from the header from and save in a file called java.js and call it using this line of code:
Similarly to call your css from and ext file use this line of code:
#13. Directory Submission: It will help us to get traffic and one way links for our website. One-way link means getting our site link on various directories without giving link back. It gives more weightage to our website.
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN.
Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
#14. Link Building: - Link exchange is an important part of search engine marketing which helps to enhance our search engine ranking, increase traffic and to increase Page rank of our website.
A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
#15. Part Five; Subsection a - Where to Get Links
Web Directories
First order of the day is to submit to quality web directories.
(Submit the most appropriate category)
#16. Topical Directories
One of the better quality links that may give you targeted traffic is a listing in a topical web directory. If you sell widgets, go over to widget-world.com and get listing.
#16. Inclusion of Articles: Inclusion of articles which are related to our website and services will help bringing in visitors on our.
#17. Forums Submission: It will help us to get one-way links. It also message boards, discussion boards, where different user can discuss about its product.
#18. Blog Submission: It will help us in commenting on different issues related to installation, maintenance of various power services. And through this many people will come to know about the services provided by our website.
Contribute intelligently to blog or forum discussions. Include a link to your website in your signature.
Press Release Services
Enhance your online visibility, create product and service branding and increase traffic to your website with the Submit Express press release service.
#19. RSS
RSS stands for "Really Simple Syndication". It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.
Newsletter Advertising
We have two newsletters available for advertising, targeted to webmasters and website owners.
This is one of the cheapest ways to reach thousands of people. Our advertisers in the past have seen very high click through rates.
#20 . Writing Testimonials
One great way to get links and make people happy is to give other webmasters testimonials. Do you like your web host? Neither do I, but it doesn’t stop me from offering a testimonial to my web host which includes a link back to my website.
#21. Changes in Website Design: Since, search engine crawler gives more important to the content appearing on the top left of the website. We will be making little bit of changes in website design. By placing the relevant keyword on top left of the pages instead of website address.
22.Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Cost-Per-Click Advertising Services
We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
Features
Pay on a Cost-per-click (CPC) basis
Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
Keyword research and recommendations
Account setup, including the writing of Titles and Descriptions
Training for 24/7 access or for those who prefer doing their own Web management
Tracking code installations on your website
Weekly or monthly maintenance and management
Weekly or monthly reports
SEO Basic Steps
1. Target keywords relevant to site content.
2. Use popular phrases from search engine queries.
3. Start page titles with keywords.
4. Use H1 header tags for headlines.
5. Write keyword-rich body copy.
6. Include keywords in linked text.
7. Render graphic navigation as accessible text.
8. Use keywords in image alt tags.
9. Provide a site map with text links.
10. Present data-base driven page URLs as text.
11. Make site architecture flat and wide, not deep.
12. Solicit in-bound links to achieve PageRanks.
13. List your site in Open Directory.
14. List your site in industry-specific directories.
15. Write keyword-rich meta tags for every page.
16. Name site directory files and folders with keywords.
17. Develop a custom error-message page.
18. Don't try to fool the spiders by cloaking content.
19. Don't use pop-up windows.
20. Don't exchange links with unknown/untrusted sites.
2. Use popular phrases from search engine queries.
3. Start page titles with keywords.
4. Use H1 header tags for headlines.
5. Write keyword-rich body copy.
6. Include keywords in linked text.
7. Render graphic navigation as accessible text.
8. Use keywords in image alt tags.
9. Provide a site map with text links.
10. Present data-base driven page URLs as text.
11. Make site architecture flat and wide, not deep.
12. Solicit in-bound links to achieve PageRanks.
13. List your site in Open Directory.
14. List your site in industry-specific directories.
15. Write keyword-rich meta tags for every page.
16. Name site directory files and folders with keywords.
17. Develop a custom error-message page.
18. Don't try to fool the spiders by cloaking content.
19. Don't use pop-up windows.
20. Don't exchange links with unknown/untrusted sites.
Subscribe to:
Comments (Atom)
