1. Target keywords relevant to site content.
2. Use popular phrases from search engine queries.
3. Start page titles with keywords.
4. Use H1 header tags for headlines.
5. Write keyword-rich body copy.
6. Include keywords in linked text.
7. Render graphic navigation as accessible text.
8. Use keywords in image alt tags.
9. Provide a site map with text links.
10. Present data-base driven page URLs as text.
11. Make site architecture flat and wide, not deep.
12. Solicit in-bound links to achieve PageRanks.
13. List your site in Open Directory.
14. List your site in industry-specific directories.
15. Write keyword-rich meta tags for every page.
16. Name site directory files and folders with keywords.
17. Develop a custom error-message page.
18. Don't try to fool the spiders by cloaking content.
19. Don't use pop-up windows.
20. Don't exchange links with unknown/untrusted sites.
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