SEO SEM Checklist

On-Page SEO Checklist
Always start with keyword selection, research and testing
Title tags
Meta tags
ALT tags
H1 tags
URL structure
Internal Linking
Content
Keyword density
Site maps
Usability
Track target keywords
Expect results in 12 months

Do not make common on-page SEO mistakes:
Duplicate content
URL variants on the same pages
Off-site images and content on-site
Duplicate title tags

Do not use on-page SEO spamming tactics such as:
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking


Off-Page SEO Checklist
Always start with keyword research, testing and selection
Keywords in links
Links from high ranking publisher sites
One-way inbound links (not link exchange)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Relevant keywords near your inbound link
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track active link-ad keywords
Discontinue campaigns if ranking does not improve
Expect results in 30 days (MSN) 1-9 months (Google, Yahoo)



Do not make common off-page SEO mistakes:
Duplicate keywords in link-ads
Site-wide links causing link growth spikes
Using on-page SEOs to do specialist off-page SEO
Placing random links without keywords near your link-ad


Do not use off-page SEO spamming tactics such as:
Link farms (sites with 100+ outbound links per page)
Using irrelevant keywords in your link-ads
Garbage links
Link churning
Hidden inbound links