Frequently Asked Questions in SEO SEM Activity.

What is black hat seo?

Ans: Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.


What is w3c validation?

Ans: W3C is World Wide Web Consortium and W3C validation verifies the quality of XML or HTML code done to create a well designed web page.


What is competitive analysis?

Ans: Competitor analysis in SEO is an assessment of the strengths and weaknesses of current and potential competitors.


What is keyword analysis?

Ans: The Keyword Analysis means breakdown of your keyword's performance and Quality Score—including how Quality Score impacts your rankings.


What is Page Rank and Backlinks?

Ans: Page Rank is basically the quality of the particular webpage the best is 10. Backlinks are basically the number of incoming links to your website.


What is improving Quality Score?

Ans: The quality score is a dynamic metric used by Google to assess the quality and relevance of your ads and landing pages. The quality score is used mostly in Google AdWords.


How to get Number 1 spot on Google?

Ans: There are no hard and fast rules to be number one on Google or any major search engine. Infact, it is very simple, write good and relevant content, don’t use black hat techniques for website promotion. Do the necessary on-page and off-page promotions and you are on the way top. Want to know more?


What is SEO Article?

Ans: The fundamental base of the internet is not the page, but the link. A great way to accumulate links is to write articles and submit them.


What is budget optimization?

Ans: Budget Optimization is an ongoing effort in managing your PPC campaign.Closely managing your budget will help you save and properly spend your budget dollars while getting optimum position in the sponsored search results.


What is Google rule for SEO?

Ans: No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google. You have to a long term and focused approach to the SEO processes and you will start seeing results.


What are eight essential SEO Techniques?

Ans: 1) Title Tag 2) ALT Tags - 3) Link Popularity - 4) Keyword Density - 5) Page Size - 6) Rich Theme - 7) Web Site Design - 8) Insite Cross Linking - To know more about individual services contact us.


What is ad-rotation?

Ans: Rotate any number of banners on any given spot on web page. It uses JavaScript to insert the banner into html.


What is broken link fixing?

Ans: It is one of the important processes of on-page optimization .Just imagine after all the hard work we have the visitor on the website and he is seeing a broken link, you simply lose a potential customer. Fixing the broken links is one of the important jobs of the SEO process.


What is landing page improvement?

Ans: In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement and optimizing it for user friendly browsing is landing page improvement.


What is full page advertisement?

Ans: The Full Page Ad takes up the whole screen. With the whole screen available as your ad.


What is keyword matching strategy?

Ans: Matching strategies is basically used for your Pay-per-click advertising campaign to ensure higher click through rate.


What are 10 basic rules of keyword placement?

Ans: 1) For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence.
2) Do NOT use bold or italic keyword phrases in the first sentence on the page, but DO use your most important keyword phrase in the first sentence, but not the first word.
3) By all means, use your keyword phrases in your headings, (H1, H2 and H3).
4) Start putting keyword phrases in bold in the second paragraph.
5) Put your keywords or keyword phrases in italics a few times after the first usage of the keyword. Never let the first usage of your keyword phrases be in Italics.
6) Use keywords in ALT tags.
7) It's very important to get other sites to use your most important keyword phase for your page in any inbound links.
8) When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.
9) Don't plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences.
10) "I," "a," "the," and "of" do NOT count as one of your three words.


What is search engine friendly content?

Ans: User friendly content is also Search engine friendly copywriting and content creation because Content is King.


What is content fixing?

Ans: Since Content is King, it is very important to keep tab on the type of content used in your website and edit/modify/add/delete as per Search Engine Optimization perspective. This process is called content fixing.


What is social networking service?

Ans: A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the different avenues.


What is Google Dance?

Ans: The process of Google updating its index is called Google Dance.