Landing Page

1). A simple page from site having a direct link with home page.

2). It would better to start at least 3-4 month the time of occasion (ranking).

3). There should be no java script and flash, frame on the page.

4). Page Renaming: use keywords in the web pages URL.
Keyword in the url supported by search engines, Page name (Occasion - festival name) should be coming in the url.

5).Use Headings
Headings plays an important role in organizing information, so be sure to include at least H1-H3 when assembling your page.

6).Use Title and ALT Attributes
Add a title attribute and include keywords. Using the Title Attribute is a direct method of telling the search engines about the relevance of the link.

7).Content optimization
Bold, Italic tag (Keywords)

8). Min 250 word s content (with keywords 7 to 10 times in the content)

Points to increase the ROI
5).Related name brands
For example, if we have selected the keyword 'hiking shoes,' make sure that our ad mentions hiking shoes or related name brands? Our landing page should be offering the name brands we mentioned, along with detailed information about this shoe type?"
6).Content
Keep it short and to the point. Paragraphs should be no longer than three lines, if they are used at all. One idea per paragraph is plenty of information fodder.

10).Reinforcing credibility
Testimonials, press, kitemarks, partners, visible customer support options. All these things convey trust and respectability. They ease the mind of the prospective buyer, who might not know your brand. Trust is very important.

11).Good use of images and colour
Presentation (eg: colours, graphics, icons) can play a big role in reinforcing purchase intent. Avoid clutter. White space and big fonts. Smart layout.

12).For a single page target only 2-3 keywords