The Google guide gives detailed examples and explains how these SEO steps help improve visibility:
* Create a unique, descriptive title tag for every web page. The title tag appears in the first line of the search results.
* Summarize page content in the description meta tag, which may be used as the snippet that appears under the page title.
* Structure URLs to include relevant keywords that visitor- and crawler-friendly.
* Provide a clear navigation hierarchy, using text (not graphics) for navigation links to guide visitors through the site.
* Include a site map and breadcrumbs for a quick, visual orientation to the site structure.
* Create compelling, useful and relevant content that visitors are looking for, find exclusively on your site, and will refer to in the future.
* Write descriptive anchor text for links to other pages, not "click here," to inform visitors about what's next and guide crawlers to deep pages.
* Use heading tags to create a visual hierarchy on the page -- headline, subhead, sub-subhead -- which takes visitors from the most to least important content.
* Name images with descriptive captions as alt text, which can be read by crawlers and visitors who browse text-only.
* Use robots.txt to steer crawlers away from searchable pages. E.g., a NOINDEX tag prevents a page from appearing in search results; a NOFOLLOW tag prevents crawlers from going from your page to an untrusted page (i.e., referenced in a blog comment).
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Hello Arvind.....As search engines started people weren’t hoping that search engines will become the way of marketing even website promotion was not the term among the people but by and by search engines become popular and important part of internet marketing
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