1. Site: The Google site command will show you all the URL’s within the domain you specify. This allows you to see all of the pages that Google has indexed within your site. Not only will this command show you the exact URL’s that are indexed but it will also give you the total number of pages that are indexed by Google. Just type in the Google search, site:yourdomain.com to get this information.
2. Related: this is probably one of my favorite Google commands for link building purposes. If you type in related:yourdomain.com, the search results will show you a wide range of related websites that contain the same keywords as your site. This is helpful when it’s time to find relevant websites for link building.
3. cache: The cache:yourdomain.com will show you all of the URL’s from your site that Google currently has in it’s cache from the last time it crawled and indexed your site.
4. Allintitle: The allintitle command, allintitle:wood working will show you all of the URL’s that contain both of those keywords in the title of a web page.
5. AllinURL: The command, allinURL:wood working is similar to the allintitle command except that it looks for and will show you results of that keyword in a domain only.
6. Link: The link command is one of the more popular and useful commands. If you search for link:petfood.com, Google will show you a good majority of the webpages that have links pointing to the specified domain.
7. Info: The info command will show you information about a particular domain. The information such as Google cache, webpages that are similar, webpages that link to your domain, webpages that you link to and webpages that actually contain your domain name listed. So this is almost a one-stop-shop for a few of the most useful Google commands.
8. Define: Another cool command for link building – if you’re looking for related websites for a particular keyword, you can type in quotation marks around your keyword like this: “Iams cat food”, and a list of websites will show that contain that exact keyword.
Monday, September 21, 2009
SEO Terminology Glossary
50 Search Engine Optimization Definitions Every Advertiser Should Know: A SEO Terminology Glossary
Let’s face it, when it comes to SEO there are many terms that sound like they come from a foreign world. Whether you are new to search engine optimization (SEO) or looking to hire an agency, it is important to understand the industry lingo. SEO-speak can get pretty technical, I often get lost myself! But learning these 50 core SEO terms will get you a long way to understanding how the process works.
* 301 Redirect – A means of forwarding content that has been moved permanently from an old URL to a new one automatically. It will prevent a webpage from losing traffic or PageRank that is associated with an old URL. The 301 redirect will automatically forward or redirect that traffic to the updated URL.
* 404 Error – The 404 or Not Found error message is an HTTP response code that says the client was able to communicate with the server, but the server could not find what was requested, or it was configured not to fulfill the request. A 404 error page occurs when the URL of a page is moved and not redirected or when the URL is removed altogether.
* Alexa Rank – A free web toolbar service that provides web masters with information about a sites traffic. Alexa collects internet usage data from toolbar users, which contributed to the Alexa Rank.
* Anchor Text – A visible link active within text, commonly referred to as a hyperlink. It usually gives users a relevant, contextual description of the content of the links location. The words used in anchor text play a role in keyword rankings.
* Algorithm – The mathematical criteria search engines use to determine a web pages relevancy for certain search words or phrases.
* Backlinks – Links that are coming into a website from another website or web page. The number of backlinks on a webpage is an indication to search engines the popularity or importance of that website or page. Also known as incoming links, inbound links, in links, and inward links.
* Black Hat SEO – The search engine optimization practice of using unethical or unfair techniques (i.e. keyword stuffing, link spamming) to improve website rankings. Sites that practice black hat methods run the risk of being penalized or banned by Google.
* Bot – Nickname for the Googlebot, the search software used by Google to crawl, index and serve web content.
* Canonical Tag – A code snippet used to tell search engines what URL is the original or “canonical” version of your webpage. Search engines use this as a guide for what URL to crawl and index, especially when duplicate pages exist.
* Cache – The archived copy of a webpage that was indexed by a search engine. The cached version of a webpage is a copy of the page that is saved on search engine servers.
* Competing Pages – The number of pages that rank for a given keyword in search engine results pages (SERPs). Found in the upper right-hand corner of the Google SERPs (i.e. Results 1 – 10 of about 1,450,000 for example keyword).
* Crawl – An automated, computerized algorithm hosted by search engines that browses the web. The programs create a copy of each webpage for future indexing by the search engines. Also known as web crawl.
* Internal Links (Cross-Links) – A link or hyperlink from one webpage to another within the same website or domain. Usually internal links work in a hierarchal structure, with the most internal links to the most important pages.
* Duplicate Content – Refers to substantive blocks of content within or across domains that are identical or exact duplicates. In many cases this is not malicious or deceptive.
* External Links – A link or hyperlink from one webpage to another on a different website or domain. External links point to your site but do not reside on your domain.
* Google Webmaster Tools (GWT) – A free service provided by Google for webmasters. It allows webmasters to understand the sites indexing and visibility on the web, as well as identify any search engine crawl errors.
* Header Tags – HTML code used to format text, define a page’s organizational structure, and simplify navigation— code appears as an through
Let’s face it, when it comes to SEO there are many terms that sound like they come from a foreign world. Whether you are new to search engine optimization (SEO) or looking to hire an agency, it is important to understand the industry lingo. SEO-speak can get pretty technical, I often get lost myself! But learning these 50 core SEO terms will get you a long way to understanding how the process works.
* 301 Redirect – A means of forwarding content that has been moved permanently from an old URL to a new one automatically. It will prevent a webpage from losing traffic or PageRank that is associated with an old URL. The 301 redirect will automatically forward or redirect that traffic to the updated URL.
* 404 Error – The 404 or Not Found error message is an HTTP response code that says the client was able to communicate with the server, but the server could not find what was requested, or it was configured not to fulfill the request. A 404 error page occurs when the URL of a page is moved and not redirected or when the URL is removed altogether.
* Alexa Rank – A free web toolbar service that provides web masters with information about a sites traffic. Alexa collects internet usage data from toolbar users, which contributed to the Alexa Rank.
* Anchor Text – A visible link active within text, commonly referred to as a hyperlink. It usually gives users a relevant, contextual description of the content of the links location. The words used in anchor text play a role in keyword rankings.
* Algorithm – The mathematical criteria search engines use to determine a web pages relevancy for certain search words or phrases.
* Backlinks – Links that are coming into a website from another website or web page. The number of backlinks on a webpage is an indication to search engines the popularity or importance of that website or page. Also known as incoming links, inbound links, in links, and inward links.
* Black Hat SEO – The search engine optimization practice of using unethical or unfair techniques (i.e. keyword stuffing, link spamming) to improve website rankings. Sites that practice black hat methods run the risk of being penalized or banned by Google.
* Bot – Nickname for the Googlebot, the search software used by Google to crawl, index and serve web content.
* Canonical Tag – A code snippet used to tell search engines what URL is the original or “canonical” version of your webpage. Search engines use this as a guide for what URL to crawl and index, especially when duplicate pages exist.
* Cache – The archived copy of a webpage that was indexed by a search engine. The cached version of a webpage is a copy of the page that is saved on search engine servers.
* Competing Pages – The number of pages that rank for a given keyword in search engine results pages (SERPs). Found in the upper right-hand corner of the Google SERPs (i.e. Results 1 – 10 of about 1,450,000 for example keyword).
* Crawl – An automated, computerized algorithm hosted by search engines that browses the web. The programs create a copy of each webpage for future indexing by the search engines. Also known as web crawl.
* Internal Links (Cross-Links) – A link or hyperlink from one webpage to another within the same website or domain. Usually internal links work in a hierarchal structure, with the most internal links to the most important pages.
* Duplicate Content – Refers to substantive blocks of content within or across domains that are identical or exact duplicates. In many cases this is not malicious or deceptive.
* External Links – A link or hyperlink from one webpage to another on a different website or domain. External links point to your site but do not reside on your domain.
* Google Webmaster Tools (GWT) – A free service provided by Google for webmasters. It allows webmasters to understand the sites indexing and visibility on the web, as well as identify any search engine crawl errors.
* Header Tags – HTML code used to format text, define a page’s organizational structure, and simplify navigation— code appears as an
through . For SEO, the header tags are a source for keyword optimization, which can help a page rank better on some search engines.
* HTML Sitemap – A text version of your sitemap that is a bulleted outline of your sites navigation, with anchor text linking to each age. Provided on a website to aid in user navigation. It is also used to guide search engine bots through a website.
* Alt Text Attribute – The image alternate (ALT) attribute is considered a text equivalent for a non-text element. It is recognized by search engines as an alternative text description to an image, since crawlers cannot otherwise ‘read’ image content.
* Indexing – The process of search engines collecting, parsing, and storing webpage content for fast, relevant and accurate retrieval.
* Keyword Optimization – The process of incorporating target keywords or phrases into metadata, images and on-page content to improve search engine rankings for that keyword of phrase.
* Keyword Stuffing – Considered a black hat method for SEO, keyword stuffing is a technique used to increase a web page’s rankings by hiding text so it will not be seen by a visitor, but it will be crawled and indexed by search engines. Practices include hiding text behind and image, small text, and making the background the same color as the copy. Websites that participate in keyword stuffing will be removed from the Google index.
* Linkbait – Any website activity that encourages or attracts links from other websites. It can include contests, newsworthy information, giveaways, tools, and other compelling content. It is an important practice in SEO because the backlinks to a website factor into search engine rankings,
* Link Building – The practice of increasing the number of relevant in-links on a website or specific webpage with the goal of increasing search engine rankings and website traffic.
* Metadata – Located in the header section of a web pages source code, metadata was is intended to provide information about a website’s content. Includes robots, title, description and keywords.
* Meta Description – A part of the metadata, it is located within the code header and appears as the webpage description in organic search engine results. The description is used to describe the webpage content to search engine crawlers. The meta description can be up to 160 characters.
* Meta Keywords – A part of the metadata, it is used to list the keywords that are relevant to the content on your page. The meta keywords tag used to have significance to search engine rankings.
* Meta Robots – A part of the meta data, the robots are used to control search engine crawling activity at the page level. For site-level search engine controlling, use the robots.txt file.
* Meta Title – A part of the metadata, it is located within the code header and appears at the top of a search window. It is also the hyperlinked title in organic search results. The meta title is an important element in declaring the content on a page to crawlers and potential visitors. Each meta title is between 50-60 characters and should be unique to the content on the page.
* NoFollow – A meta tag that tells search engines that a page can be crawled and indexed, but the search engines will not follow any outgoing links, and no PageRank flows from that page.
* NoIndex – A meta tag that allows search engines to crawl a page and give it PageRank, however the search engines do not to index the page, and it will not show up in the search results.
* NOODP – A meta tag, , used to opt a page out of listing in the DMOZ open directory project.
* NOYDIR – A meta tag, , specifically used to prevent the search engines from displaying a page title and meta description in the Yahoo! Directory.
* Organic (Natural) Search Results – Non-paid search engine results located below all sponsored (or pay-per-click) advertising on a search engine results page.
* Page Rank (PR) – According to Google, “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.
* Page Rank Sculpting – The practice of guiding search engines to pages of your site that have more value more over others, by adding in nofollow tags, consolidated links, and other elements on pages that are of lesser value. Due to changes to the Google algorithm in 2009, it is believed that PageRank sculpting with the use of nofollow tags no longer works to help flow more PageRank to the more valuable pages of your site.
* Pay-Per-Click (PPC) – A method of advertising where the advertiser pays for each click he receives on the search engines.
* Rankability Score – A statistical guide used for keyword selection, calculated by taking the search volume divided by the number of competing pages. The rankability score is a guide to help identify keywords that statistically show greater potential for achieving rankings quickly
* Ranking – According to an algorithm, a search engine will determine which page content retrieved for a search is the most relevant. It will list (rank) each web page in order of relevancy.
* Reciprocal Link – Mutual external link between two different websites. This is a large practice of link building in SEO, but it is also controversial. A reciprocal link can help a website’s Page Rank if the linked content is relevant. However, excessive reciprocal linking and link farms can hurt a website.
* Robots.txt – A text file that instructs the search engine bots which directory paths and pages should and shouldn’t be crawled. Any pages blocked by search engines in the robots.txt file will not pass PageRank.
* Search Engine Marketing (SEM) – An umbrella term that includes any form of internet marketing that promotes a websites visibility in search engine results pages (SERPs)— including, pay-per-click, search engine optimization, display advertising, and contextual advertising.
* SEO (Search Engine Optimization) – A form of internet marketing that can effectively increase organic search engine placement, site traffic and qualified leads to a website.
* Search Engine Results Page (SERP) – The results a user sees in the search engines after typing in a search query. The results would consist of a series of Organic ads as well as Paid or sponsored search ads.
* Search Query – A basic search query is a keyword or a keyword phrase a user enters when searching on any search engine.
* Social Media – Many definitions exist, but according the Wikipedia, “social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many).”
* Spiders – Similar to the Googlebot, a spider automatically crawls content on the web and feeds the pages to search engines.
* White Hat SEO – The ethical and fair practice of search engine optimization on a website.
* XML Sitemap – An XML sitemap lists URLs for a site so that search engines can more intelligently crawl a website. Sitemaps include instructions for the search engines telling them the relative importance of the page (homepage being the highest), the estimated frequency of updates (daily, weekly, monthly, etc.) and most importantly the exact URL structure for your website’s pages.
* Yahoo! Site Explorer – A free tool that allows web masters to explore web pages indexed by Yahoo! Search, including, the most popular pages from any site, sitemaps, and webpage links.
* HTML Sitemap – A text version of your sitemap that is a bulleted outline of your sites navigation, with anchor text linking to each age. Provided on a website to aid in user navigation. It is also used to guide search engine bots through a website.
* Alt Text Attribute – The image alternate (ALT) attribute is considered a text equivalent for a non-text element. It is recognized by search engines as an alternative text description to an image, since crawlers cannot otherwise ‘read’ image content.
* Indexing – The process of search engines collecting, parsing, and storing webpage content for fast, relevant and accurate retrieval.
* Keyword Optimization – The process of incorporating target keywords or phrases into metadata, images and on-page content to improve search engine rankings for that keyword of phrase.
* Keyword Stuffing – Considered a black hat method for SEO, keyword stuffing is a technique used to increase a web page’s rankings by hiding text so it will not be seen by a visitor, but it will be crawled and indexed by search engines. Practices include hiding text behind and image, small text, and making the background the same color as the copy. Websites that participate in keyword stuffing will be removed from the Google index.
* Linkbait – Any website activity that encourages or attracts links from other websites. It can include contests, newsworthy information, giveaways, tools, and other compelling content. It is an important practice in SEO because the backlinks to a website factor into search engine rankings,
* Link Building – The practice of increasing the number of relevant in-links on a website or specific webpage with the goal of increasing search engine rankings and website traffic.
* Metadata – Located in the header section of a web pages source code, metadata was is intended to provide information about a website’s content. Includes robots, title, description and keywords.
* Meta Description – A part of the metadata, it is located within the code header and appears as the webpage description in organic search engine results. The description is used to describe the webpage content to search engine crawlers. The meta description can be up to 160 characters.
* Meta Keywords – A part of the metadata, it is used to list the keywords that are relevant to the content on your page. The meta keywords tag used to have significance to search engine rankings.
* Meta Robots – A part of the meta data, the robots are used to control search engine crawling activity at the page level. For site-level search engine controlling, use the robots.txt file.
* Meta Title – A part of the metadata, it is located within the code header and appears at the top of a search window. It is also the hyperlinked title in organic search results. The meta title is an important element in declaring the content on a page to crawlers and potential visitors. Each meta title is between 50-60 characters and should be unique to the content on the page.
* NoFollow – A meta tag that tells search engines that a page can be crawled and indexed, but the search engines will not follow any outgoing links, and no PageRank flows from that page.
* NoIndex – A meta tag that allows search engines to crawl a page and give it PageRank, however the search engines do not to index the page, and it will not show up in the search results.
* NOODP – A meta tag, , used to opt a page out of listing in the DMOZ open directory project.
* NOYDIR – A meta tag, , specifically used to prevent the search engines from displaying a page title and meta description in the Yahoo! Directory.
* Organic (Natural) Search Results – Non-paid search engine results located below all sponsored (or pay-per-click) advertising on a search engine results page.
* Page Rank (PR) – According to Google, “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.
* Page Rank Sculpting – The practice of guiding search engines to pages of your site that have more value more over others, by adding in nofollow tags, consolidated links, and other elements on pages that are of lesser value. Due to changes to the Google algorithm in 2009, it is believed that PageRank sculpting with the use of nofollow tags no longer works to help flow more PageRank to the more valuable pages of your site.
* Pay-Per-Click (PPC) – A method of advertising where the advertiser pays for each click he receives on the search engines.
* Rankability Score – A statistical guide used for keyword selection, calculated by taking the search volume divided by the number of competing pages. The rankability score is a guide to help identify keywords that statistically show greater potential for achieving rankings quickly
* Ranking – According to an algorithm, a search engine will determine which page content retrieved for a search is the most relevant. It will list (rank) each web page in order of relevancy.
* Reciprocal Link – Mutual external link between two different websites. This is a large practice of link building in SEO, but it is also controversial. A reciprocal link can help a website’s Page Rank if the linked content is relevant. However, excessive reciprocal linking and link farms can hurt a website.
* Robots.txt – A text file that instructs the search engine bots which directory paths and pages should and shouldn’t be crawled. Any pages blocked by search engines in the robots.txt file will not pass PageRank.
* Search Engine Marketing (SEM) – An umbrella term that includes any form of internet marketing that promotes a websites visibility in search engine results pages (SERPs)— including, pay-per-click, search engine optimization, display advertising, and contextual advertising.
* SEO (Search Engine Optimization) – A form of internet marketing that can effectively increase organic search engine placement, site traffic and qualified leads to a website.
* Search Engine Results Page (SERP) – The results a user sees in the search engines after typing in a search query. The results would consist of a series of Organic ads as well as Paid or sponsored search ads.
* Search Query – A basic search query is a keyword or a keyword phrase a user enters when searching on any search engine.
* Social Media – Many definitions exist, but according the Wikipedia, “social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many).”
* Spiders – Similar to the Googlebot, a spider automatically crawls content on the web and feeds the pages to search engines.
* White Hat SEO – The ethical and fair practice of search engine optimization on a website.
* XML Sitemap – An XML sitemap lists URLs for a site so that search engines can more intelligently crawl a website. Sitemaps include instructions for the search engines telling them the relative importance of the page (homepage being the highest), the estimated frequency of updates (daily, weekly, monthly, etc.) and most importantly the exact URL structure for your website’s pages.
* Yahoo! Site Explorer – A free tool that allows web masters to explore web pages indexed by Yahoo! Search, including, the most popular pages from any site, sitemaps, and webpage links.
Thursday, September 3, 2009
SEO Copywriting Example 350 Words
SEO Copywriting Example 350 Words
SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
SEO Copywriting strengths
One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms (see below). SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practioners of search engine optimization copywriting, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.
SEO Copywriting weaknesses
# Competitive search terms
The technique only works for search terms that are not particularly competitive. Competitive search terms are those where many people are trying very hard to gain the top rankings for their sites. Casino, sex, insurance, health and hotels sites are among the most competitive, and there are many other topics where people fight for rankings. For medium to highly competitive search terms, other, more vigorous, methods are needed.
# Suitable sites
Not all websites are suitable for SEO Copywriting. Many simply don't have sufficient text on their pages, and adding text would spoil the design or nature of the sites. Also, some sites that do have sufficient text sometimes don't want to be forced into changing what is written on the pages, just for the sake of the search engines.
# Cost, and the limitation of targeted search terms
SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.
# Tied to a copywriter
What happens when a website owner finds it necessary to alter the text on a page that has been worked on by a professional SEO copywriter? It can't be done without either ruining the costly SEO work and, with it, the page's rankings, or re-hiring a professional copywriter to redo the work once the changes have been made.
# Slipping in the rankings
If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term? If their optimization technique is successful, and the page gets into the top 10, the #10 page will slip to #11 - and off the first page of results. Then suppose another website does the same thing...and another...and another. Sooner or later, the successful page will slip from the first page of search results. As soon as people decide to optimize their pages for the chosen search terms, existing top 10 pages are on the way down. Then what?
If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.
Summary
SEO Copywriting is good when:-
* there are not many search terms to target
* the search terms are on the low to middle end of competitiveness
* money isn't a problem, or if it is your own website
* you don't mind the text on your pages being frozen (if money does matter)
Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.
Example website
http://www.athena-solutions.com/services-readiness-assess.shtml
Athena IT Solutions - SEO copywriting helped this Boston-area consulting firm achieve high rankings for several popular key phrases. The firm offers assessments, and keyword research showed that people search using the phrases data warehouse assessment, data warehouse project assessment, business intelligence assessment, and business intelligence project assessment. Judicious use of the title tag and sub-navigation throughout the site helped the page achieve a first page rank on Google and Yahoo for all four phrases.
Example:
http://www.elderlawmaine.com/ckmain.htm
http://www.athena-solutions.com/services-readiness-assess.shtml
http://www.ecopywriters.com/resources/seo-copywriting-example-350-words.html
SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
SEO Copywriting strengths
One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms (see below). SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practioners of search engine optimization copywriting, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.
SEO Copywriting weaknesses
# Competitive search terms
The technique only works for search terms that are not particularly competitive. Competitive search terms are those where many people are trying very hard to gain the top rankings for their sites. Casino, sex, insurance, health and hotels sites are among the most competitive, and there are many other topics where people fight for rankings. For medium to highly competitive search terms, other, more vigorous, methods are needed.
# Suitable sites
Not all websites are suitable for SEO Copywriting. Many simply don't have sufficient text on their pages, and adding text would spoil the design or nature of the sites. Also, some sites that do have sufficient text sometimes don't want to be forced into changing what is written on the pages, just for the sake of the search engines.
# Cost, and the limitation of targeted search terms
SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.
# Tied to a copywriter
What happens when a website owner finds it necessary to alter the text on a page that has been worked on by a professional SEO copywriter? It can't be done without either ruining the costly SEO work and, with it, the page's rankings, or re-hiring a professional copywriter to redo the work once the changes have been made.
# Slipping in the rankings
If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term? If their optimization technique is successful, and the page gets into the top 10, the #10 page will slip to #11 - and off the first page of results. Then suppose another website does the same thing...and another...and another. Sooner or later, the successful page will slip from the first page of search results. As soon as people decide to optimize their pages for the chosen search terms, existing top 10 pages are on the way down. Then what?
If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.
Summary
SEO Copywriting is good when:-
* there are not many search terms to target
* the search terms are on the low to middle end of competitiveness
* money isn't a problem, or if it is your own website
* you don't mind the text on your pages being frozen (if money does matter)
Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.
Example website
http://www.athena-solutions.com/services-readiness-assess.shtml
Athena IT Solutions - SEO copywriting helped this Boston-area consulting firm achieve high rankings for several popular key phrases. The firm offers assessments, and keyword research showed that people search using the phrases data warehouse assessment, data warehouse project assessment, business intelligence assessment, and business intelligence project assessment. Judicious use of the title tag and sub-navigation throughout the site helped the page achieve a first page rank on Google and Yahoo for all four phrases.
Example:
http://www.elderlawmaine.com/ckmain.htm
http://www.athena-solutions.com/services-readiness-assess.shtml
http://www.ecopywriters.com/resources/seo-copywriting-example-350-words.html
SEO Copywriting Example 350 Words
SEO Copywriting Example 350 Words
SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
SEO Copywriting strengths
One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms (see below). SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practioners of search engine optimization copywriting, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.
SEO Copywriting weaknesses
# Competitive search terms
The technique only works for search terms that are not particularly competitive. Competitive search terms are those where many people are trying very hard to gain the top rankings for their sites. Casino, sex, insurance, health and hotels sites are among the most competitive, and there are many other topics where people fight for rankings. For medium to highly competitive search terms, other, more vigorous, methods are needed.
# Suitable sites
Not all websites are suitable for SEO Copywriting. Many simply don't have sufficient text on their pages, and adding text would spoil the design or nature of the sites. Also, some sites that do have sufficient text sometimes don't want to be forced into changing what is written on the pages, just for the sake of the search engines.
# Cost, and the limitation of targeted search terms
SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.
# Tied to a copywriter
What happens when a website owner finds it necessary to alter the text on a page that has been worked on by a professional SEO copywriter? It can't be done without either ruining the costly SEO work and, with it, the page's rankings, or re-hiring a professional copywriter to redo the work once the changes have been made.
# Slipping in the rankings
If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term? If their optimization technique is successful, and the page gets into the top 10, the #10 page will slip to #11 - and off the first page of results. Then suppose another website does the same thing...and another...and another. Sooner or later, the successful page will slip from the first page of search results. As soon as people decide to optimize their pages for the chosen search terms, existing top 10 pages are on the way down. Then what?
If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.
Summary
SEO Copywriting is good when:-
* there are not many search terms to target
* the search terms are on the low to middle end of competitiveness
* money isn't a problem, or if it is your own website
* you don't mind the text on your pages being frozen (if money does matter)
Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.
Example website
http://www.athena-solutions.com/services-readiness-assess.shtml
Athena IT Solutions - SEO copywriting helped this Boston-area consulting firm achieve high rankings for several popular key phrases. The firm offers assessments, and keyword research showed that people search using the phrases data warehouse assessment, data warehouse project assessment, business intelligence assessment, and business intelligence project assessment. Judicious use of the title tag and sub-navigation throughout the site helped the page achieve a first page rank on Google and Yahoo for all four phrases.
Example:
http://www.elderlawmaine.com/ckmain.htm
http://www.athena-solutions.com/services-readiness-assess.shtml
http://www.ecopywriters.com/resources/seo-copywriting-example-350-words.html
SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
SEO Copywriting strengths
One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms (see below). SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practioners of search engine optimization copywriting, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.
SEO Copywriting weaknesses
# Competitive search terms
The technique only works for search terms that are not particularly competitive. Competitive search terms are those where many people are trying very hard to gain the top rankings for their sites. Casino, sex, insurance, health and hotels sites are among the most competitive, and there are many other topics where people fight for rankings. For medium to highly competitive search terms, other, more vigorous, methods are needed.
# Suitable sites
Not all websites are suitable for SEO Copywriting. Many simply don't have sufficient text on their pages, and adding text would spoil the design or nature of the sites. Also, some sites that do have sufficient text sometimes don't want to be forced into changing what is written on the pages, just for the sake of the search engines.
# Cost, and the limitation of targeted search terms
SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.
# Tied to a copywriter
What happens when a website owner finds it necessary to alter the text on a page that has been worked on by a professional SEO copywriter? It can't be done without either ruining the costly SEO work and, with it, the page's rankings, or re-hiring a professional copywriter to redo the work once the changes have been made.
# Slipping in the rankings
If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term? If their optimization technique is successful, and the page gets into the top 10, the #10 page will slip to #11 - and off the first page of results. Then suppose another website does the same thing...and another...and another. Sooner or later, the successful page will slip from the first page of search results. As soon as people decide to optimize their pages for the chosen search terms, existing top 10 pages are on the way down. Then what?
If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.
Summary
SEO Copywriting is good when:-
* there are not many search terms to target
* the search terms are on the low to middle end of competitiveness
* money isn't a problem, or if it is your own website
* you don't mind the text on your pages being frozen (if money does matter)
Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.
Example website
http://www.athena-solutions.com/services-readiness-assess.shtml
Athena IT Solutions - SEO copywriting helped this Boston-area consulting firm achieve high rankings for several popular key phrases. The firm offers assessments, and keyword research showed that people search using the phrases data warehouse assessment, data warehouse project assessment, business intelligence assessment, and business intelligence project assessment. Judicious use of the title tag and sub-navigation throughout the site helped the page achieve a first page rank on Google and Yahoo for all four phrases.
Example:
http://www.elderlawmaine.com/ckmain.htm
http://www.athena-solutions.com/services-readiness-assess.shtml
http://www.ecopywriters.com/resources/seo-copywriting-example-350-words.html
On Page SEO Services
On Page SEO Services
Keyword Analysis
Content Fixing
Keyword Density and Proximity
W3C Validation
Title & Meta Tags
Heading Tags & Alt Tags
Navigation and Internal Linking
Site Map & Google Site Map Creation
Analysis and Research
Semantic Analysis, Keyword Analysis, Website Analysis, Competitive Analysis
Onpage Setup
Creation of Robots.Txt file, Sitemap Creation & Optimization, Navigation and File Structure, HTML Validation Checking, Browser Compatibility Checking, Page Size Checking, Website Load Time Checking, Extensive Log File Analysis, MOD_Rewrite for Dynamic Sites, Creation of on Site Element, Duplicate Content Checking, Broken Link Checking, Spider Simulation, Content Fixing, SEO Copywriting, Image Optimization.
Meta Tags Explained!
Substitute your relative text where we have these black boxes!
- This is your page title. It is usually the first line in any search engine listing. Use KEYWORDS in your title!
<br />
<br /> <title>Your page title - up to 60 characters!
Well, these are the ones that are important right now. So, basically, just add these to the existing meta tags. In html view, put a space under your top tag and add each line. Or select your editors advertising lines and paste these over them. Use the template below. Just copy and paste into your html and start adding your info.
**60 characters**
Keyword Density - A good thing.
1- Make sure the very top of your viewable page is keyword rich text. But not just keywords. Clear, crisp, actual sentences. Robots will penalize you for keyword repetition. They call it spamming. Don't cheat but do it right. If the first thing on your page (upper left corner) is a graphic, make sure you use Alt Text. READ ON!
2- Do all of your graphics use alt tags? They should. The big problem with graphics (other than the long download) is that search engine robots don't see them. Use alt tags. Alt Tags allow you to "name" the graphic. This is the text that is displayed (pop up style) in IE and NN when you "mouse-over" the graphic. Many robots do see alt tags. Remember, add some keywords. The alt text doesn't have to describe exactly what is on the graphic but can be a few well chosen keywords.
3 -Don't be afraid of some text. Some people always say our pages are too wordy. Then, they turn around and wonder why we have a higher search engine listing than themselves. Tee hee hee. Figure it out folks. The search Engines and Search Indexes use keyword density. A LOT! Include a few superfluous paragraphs at the bottom of your page. Include every keyword that you can. But make it a real paragraph. Verbs, nouns, adjectives, pronouns, adverbs, spaces... Get the picture? Real sentences! The search engines and search indexes hate cheaters and will penalize you for a list of keywords (as spamming.) They will see real paragraphs and list you higher. (Try adding high relativity hyperlinks to your superfluous [but REAL] paragraphs.) ...
4 -Use a lot of hyperlinks. Try this. Make a list of keywords and find a relative site to link each keyword to. People will not hate you for sending them traffic. If you need a high relevance hyperlink to a bed and breakfasts, hotels or travel term, link to us (http://www.BandBSeek.com/.) We'll get listed higher and you will, also. We get a higher ranking because another site out there links to us. (Search popularity) You'll get a higher ranking for having a highly pertinent hyperlink on your page. If your site shows credibility, the se's (search engines) will reward you. A list of keyword type words doesn't appear to be considered spamming if it is a hyperlink (I always use bulleted lists to show the robot that it is a list and not spam). This is a great way to boost your site's merits, thus raising your ranking and, thus, increasing search engine traffic. Ask each site that you linked to link you back. This gives you more:
5 -Search Popularity. If your site shows up in a lot of other sites, you are rewarded. Do you have more than one site? Make sure that somewhere in every site they are all linked (preferably on a page that is or, is accessible from, your index page.) It will help. Hey... We'll link ya!
Keyword Analysis
Content Fixing
Keyword Density and Proximity
W3C Validation
Title & Meta Tags
Heading Tags & Alt Tags
Navigation and Internal Linking
Site Map & Google Site Map Creation
Analysis and Research
Semantic Analysis, Keyword Analysis, Website Analysis, Competitive Analysis
Onpage Setup
Creation of Robots.Txt file, Sitemap Creation & Optimization, Navigation and File Structure, HTML Validation Checking, Browser Compatibility Checking, Page Size Checking, Website Load Time Checking, Extensive Log File Analysis, MOD_Rewrite for Dynamic Sites, Creation of on Site Element, Duplicate Content Checking, Broken Link Checking, Spider Simulation, Content Fixing, SEO Copywriting, Image Optimization.
Meta Tags Explained!
Substitute your relative text where we have these black boxes!
Well, these are the ones that are important right now. So, basically, just add these to the existing meta tags. In html view, put a space under your top tag and add each line. Or select your editors advertising lines and paste these over them. Use the template below. Just copy and paste into your html and start adding your info.
Keyword Density - A good thing.
1- Make sure the very top of your viewable page is keyword rich text. But not just keywords. Clear, crisp, actual sentences. Robots will penalize you for keyword repetition. They call it spamming. Don't cheat but do it right. If the first thing on your page (upper left corner) is a graphic, make sure you use Alt Text. READ ON!
2- Do all of your graphics use alt tags? They should. The big problem with graphics (other than the long download) is that search engine robots don't see them. Use alt tags. Alt Tags allow you to "name" the graphic. This is the text that is displayed (pop up style) in IE and NN when you "mouse-over" the graphic. Many robots do see alt tags. Remember, add some keywords. The alt text doesn't have to describe exactly what is on the graphic but can be a few well chosen keywords.
3 -Don't be afraid of some text. Some people always say our pages are too wordy. Then, they turn around and wonder why we have a higher search engine listing than themselves. Tee hee hee. Figure it out folks. The search Engines and Search Indexes use keyword density. A LOT! Include a few superfluous paragraphs at the bottom of your page. Include every keyword that you can. But make it a real paragraph. Verbs, nouns, adjectives, pronouns, adverbs, spaces... Get the picture? Real sentences! The search engines and search indexes hate cheaters and will penalize you for a list of keywords (as spamming.) They will see real paragraphs and list you higher. (Try adding high relativity hyperlinks to your superfluous [but REAL] paragraphs.) ...
4 -Use a lot of hyperlinks. Try this. Make a list of keywords and find a relative site to link each keyword to. People will not hate you for sending them traffic. If you need a high relevance hyperlink to a bed and breakfasts, hotels or travel term, link to us (http://www.BandBSeek.com/.) We'll get listed higher and you will, also. We get a higher ranking because another site out there links to us. (Search popularity) You'll get a higher ranking for having a highly pertinent hyperlink on your page. If your site shows credibility, the se's (search engines) will reward you. A list of keyword type words doesn't appear to be considered spamming if it is a hyperlink (I always use bulleted lists to show the robot that it is a list and not spam). This is a great way to boost your site's merits, thus raising your ranking and, thus, increasing search engine traffic. Ask each site that you linked to link you back. This gives you more:
5 -Search Popularity. If your site shows up in a lot of other sites, you are rewarded. Do you have more than one site? Make sure that somewhere in every site they are all linked (preferably on a page that is or, is accessible from, your index page.) It will help. Hey... We'll link ya!
Frequently Asked Questions in SEO SEM Activity.
What is black hat seo?
Ans: Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.
What is w3c validation?
Ans: W3C is World Wide Web Consortium and W3C validation verifies the quality of XML or HTML code done to create a well designed web page.
What is competitive analysis?
Ans: Competitor analysis in SEO is an assessment of the strengths and weaknesses of current and potential competitors.
What is keyword analysis?
Ans: The Keyword Analysis means breakdown of your keyword's performance and Quality Score—including how Quality Score impacts your rankings.
What is Page Rank and Backlinks?
Ans: Page Rank is basically the quality of the particular webpage the best is 10. Backlinks are basically the number of incoming links to your website.
What is improving Quality Score?
Ans: The quality score is a dynamic metric used by Google to assess the quality and relevance of your ads and landing pages. The quality score is used mostly in Google AdWords.
How to get Number 1 spot on Google?
Ans: There are no hard and fast rules to be number one on Google or any major search engine. Infact, it is very simple, write good and relevant content, don’t use black hat techniques for website promotion. Do the necessary on-page and off-page promotions and you are on the way top. Want to know more?
What is SEO Article?
Ans: The fundamental base of the internet is not the page, but the link. A great way to accumulate links is to write articles and submit them.
What is budget optimization?
Ans: Budget Optimization is an ongoing effort in managing your PPC campaign.Closely managing your budget will help you save and properly spend your budget dollars while getting optimum position in the sponsored search results.
What is Google rule for SEO?
Ans: No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google. You have to a long term and focused approach to the SEO processes and you will start seeing results.
What are eight essential SEO Techniques?
Ans: 1) Title Tag 2) ALT Tags - 3) Link Popularity - 4) Keyword Density - 5) Page Size - 6) Rich Theme - 7) Web Site Design - 8) Insite Cross Linking - To know more about individual services contact us.
What is ad-rotation?
Ans: Rotate any number of banners on any given spot on web page. It uses JavaScript to insert the banner into html.
What is broken link fixing?
Ans: It is one of the important processes of on-page optimization .Just imagine after all the hard work we have the visitor on the website and he is seeing a broken link, you simply lose a potential customer. Fixing the broken links is one of the important jobs of the SEO process.
What is landing page improvement?
Ans: In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement and optimizing it for user friendly browsing is landing page improvement.
What is full page advertisement?
Ans: The Full Page Ad takes up the whole screen. With the whole screen available as your ad.
What is keyword matching strategy?
Ans: Matching strategies is basically used for your Pay-per-click advertising campaign to ensure higher click through rate.
What are 10 basic rules of keyword placement?
Ans: 1) For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence.
2) Do NOT use bold or italic keyword phrases in the first sentence on the page, but DO use your most important keyword phrase in the first sentence, but not the first word.
3) By all means, use your keyword phrases in your headings, (H1, H2 and H3).
4) Start putting keyword phrases in bold in the second paragraph.
5) Put your keywords or keyword phrases in italics a few times after the first usage of the keyword. Never let the first usage of your keyword phrases be in Italics.
6) Use keywords in ALT tags.
7) It's very important to get other sites to use your most important keyword phase for your page in any inbound links.
8) When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.
9) Don't plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences.
10) "I," "a," "the," and "of" do NOT count as one of your three words.
What is search engine friendly content?
Ans: User friendly content is also Search engine friendly copywriting and content creation because Content is King.
What is content fixing?
Ans: Since Content is King, it is very important to keep tab on the type of content used in your website and edit/modify/add/delete as per Search Engine Optimization perspective. This process is called content fixing.
What is social networking service?
Ans: A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the different avenues.
What is Google Dance?
Ans: The process of Google updating its index is called Google Dance.
Ans: Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.
What is w3c validation?
Ans: W3C is World Wide Web Consortium and W3C validation verifies the quality of XML or HTML code done to create a well designed web page.
What is competitive analysis?
Ans: Competitor analysis in SEO is an assessment of the strengths and weaknesses of current and potential competitors.
What is keyword analysis?
Ans: The Keyword Analysis means breakdown of your keyword's performance and Quality Score—including how Quality Score impacts your rankings.
What is Page Rank and Backlinks?
Ans: Page Rank is basically the quality of the particular webpage the best is 10. Backlinks are basically the number of incoming links to your website.
What is improving Quality Score?
Ans: The quality score is a dynamic metric used by Google to assess the quality and relevance of your ads and landing pages. The quality score is used mostly in Google AdWords.
How to get Number 1 spot on Google?
Ans: There are no hard and fast rules to be number one on Google or any major search engine. Infact, it is very simple, write good and relevant content, don’t use black hat techniques for website promotion. Do the necessary on-page and off-page promotions and you are on the way top. Want to know more?
What is SEO Article?
Ans: The fundamental base of the internet is not the page, but the link. A great way to accumulate links is to write articles and submit them.
What is budget optimization?
Ans: Budget Optimization is an ongoing effort in managing your PPC campaign.Closely managing your budget will help you save and properly spend your budget dollars while getting optimum position in the sponsored search results.
What is Google rule for SEO?
Ans: No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google. You have to a long term and focused approach to the SEO processes and you will start seeing results.
What are eight essential SEO Techniques?
Ans: 1) Title Tag 2) ALT Tags - 3) Link Popularity - 4) Keyword Density - 5) Page Size - 6) Rich Theme - 7) Web Site Design - 8) Insite Cross Linking - To know more about individual services contact us.
What is ad-rotation?
Ans: Rotate any number of banners on any given spot on web page. It uses JavaScript to insert the banner into html.
What is broken link fixing?
Ans: It is one of the important processes of on-page optimization .Just imagine after all the hard work we have the visitor on the website and he is seeing a broken link, you simply lose a potential customer. Fixing the broken links is one of the important jobs of the SEO process.
What is landing page improvement?
Ans: In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement and optimizing it for user friendly browsing is landing page improvement.
What is full page advertisement?
Ans: The Full Page Ad takes up the whole screen. With the whole screen available as your ad.
What is keyword matching strategy?
Ans: Matching strategies is basically used for your Pay-per-click advertising campaign to ensure higher click through rate.
What are 10 basic rules of keyword placement?
Ans: 1) For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence.
2) Do NOT use bold or italic keyword phrases in the first sentence on the page, but DO use your most important keyword phrase in the first sentence, but not the first word.
3) By all means, use your keyword phrases in your headings, (H1, H2 and H3).
4) Start putting keyword phrases in bold in the second paragraph.
5) Put your keywords or keyword phrases in italics a few times after the first usage of the keyword. Never let the first usage of your keyword phrases be in Italics.
6) Use keywords in ALT tags.
7) It's very important to get other sites to use your most important keyword phase for your page in any inbound links.
8) When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.
9) Don't plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences.
10) "I," "a," "the," and "of" do NOT count as one of your three words.
What is search engine friendly content?
Ans: User friendly content is also Search engine friendly copywriting and content creation because Content is King.
What is content fixing?
Ans: Since Content is King, it is very important to keep tab on the type of content used in your website and edit/modify/add/delete as per Search Engine Optimization perspective. This process is called content fixing.
What is social networking service?
Ans: A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the different avenues.
What is Google Dance?
Ans: The process of Google updating its index is called Google Dance.
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